Artificial intelligence is travelling at warp speed, beaming out endless spools of neo-Edo Nike temples, matrimonial Air Max and sneakers that look like they’ve crash-landed on the set of a Ridley Scott sci-fi flick. We’ve seen a reviva
Shock Me Like an Electric Heel There’s already enough AI-powered sneaker design floating about social feeds to fry hard drives and melt synapses. Some are blatantly cartoonish, while others throw baroque, scientific and even convincing vintage pa
Patterns and Paradigms At its most basic level, generative AI creates images and words based on a variety of inputs, such as text, sounds, animation and more. The module will detect patterns and paradigms within existing data to generate reconsti
The Death of Artistry Given generative AI already produces undeniably impressive visuals, the techno-Faustian pact to power up workflows and produce a kaleidoscope of imaginative content in mere minutes has obvious commercial appeal. But there ar
Feeding the Machine The AI regulation debate raged and evolved throughout 2023, as lawmakers, lawyers, artists and authors tussled over myriad complexities. In May, Sam Altman, CEO of ChatGPT parent company OpenAI, revealed his biggest fears befo
System Overload: Blended and Barfed Out Steven Smith, a design veteran at New Balance, Reebok and Nike, and now head of industrial design at Donda, views generative AI as a form of technological regurgitation. I ask him whether sneaker desi
Skynet in Other Words For many of us, the thought of rampant AI sparks a particular set of dystopian images – robot arms scything through elevator doors, biker jackets and metallic splooge – Skynet in other words. Regardless of how good Arnold Sc
Steven Smith, for one, is not fazed by the creative paradox – it’s the ‘Mr Anderson’ characters deep in the matrix who want to save a few dollars that ring his bell. ‘What alarms me is the businesspeople thinking it’s a substitute for the endless po
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