Gabriel Filippa

Long before the Vans Old Skool became a streetwear heavyweight, it was just a humble workhorse stitched together for skaters who needed shoes tough enough to survive the sun-bleached slumscape of Dogtown. No hype machine, no corporate blueprints, just a pair of waffle soles sticking to grip tape like your life depended on it. But somewhere between busted boards, punk rock and hip hop cyphers, the Old Skool became a scuffed up muse for the malcontent, leaving its mark on every curb, canvas and culture it collided with. With Vans launching the Old Skool Premium 'Music Collection' in celebration of the model’s raucous musical history, we’re looking back at how the Old Skool evolved from a Southern Californian skate staple to a global symbol of creative revolt.

During the mid-1970s, California was feeling the heat. The sunburnt state was wilting through one of its worst droughts of the century, leaving swimming pools empty and drainage ditches scorched. But while the extreme weather left water supplies spluttering, it also helped ignite a new phenomenon grazing knees and punishing soles across Southern California: skateboarding.

Born from the restless energy of wave-starved surf rats, skateboarding gained momentum as asphalt alchemists like the Zephyr Boys carved up empty pools, abandoned suburban yards and the concrete arteries of Dogtown, a crumbling seaside slum wedged between Santa Monica and Venice. By the tail end of the drought in 1977, Dogtown’s pavement beaters had a brand-new toy to crush –the Vans Style 36 that later became known as the Old Skool.

Served up to skaters with a waffle sole, the Old Skool’s diamond-shaped pattern clung to grip tape like thick Canadian maple syrup. Built with Vans’ signature vulcanised rubber sole, a process where rubber is heated with sulfur to create cross-links between polymer chains, the model provided skaters with lightweight grip, flexibility and durability. Unlike traditional cupsoles, which were heavier and required a longer break-in period, Vans’ approach delivered instant board feel straight out of the box. Up top, Vans utilised durable suede and canvas to forge a true curb-crushing workhorse, even going the extra mile by adding leather panels to protect against grip tape abrasion.

‘There was no leather around until ‘76 when we finally came up with the Old Skool,’ Steve Van Doren told us back in 2005. ‘Leather would never wear out. The outsole never wore out, the sidewall of the material would never wear out, and skaters could get it down to where there was just a little bit of fabric, but the sides would still be good.’ Finally, added padding around the collar provided crucial ankle insurance, while double stitching and reinforced toe caps made Style 36 battle-ready for Dogtown.

‘We were the perfect crash dummy test pilots,’ says Tony Alva, baron of the bowl and Z-Boys posterboy. ‘If you wanted to test the durability of a product, give it to the Z-Boys!’ Vans second ever skate shoe was also the first to feature the now-iconic Jazz stripe (originally known as Sidestripe), a rather divinatory doodle by Vans co-founder Paul Van Doren, as the Old Skool began dropping in on punk rock, hip hop and hardcore across Southern California.

By the late 1970s and early 1980s, California’s punk scene had ignited. Bands like Black Flag and Dead Kennedys delivered gnarly warts-and-all soundtracks that mirrored the iconoclastic spirit of skateboarding and its restless pioneers. These bands weren’t just making music for skaters, they were skaters themselves. ‘My friend and I, Ian MacKaye, grew up wanting to be like the guys from Skateboarder Magazine,’ says Henry Rollins, frontman of Black Flag. ‘The classic photos of Alva, Peralta and Jay Adams, we always wondered what shoes they were wearing and found out they were Vans and we could mail order them to D.C.’

The Old Skool was built to withstand punishment in the pool and the pit – 'It was birthed out of pure technical functionality,' says Vans Archivist Catherine Acosta – but punk rock’s godfathers also embraced the Old Skool for another simple reason. Like skateboarders, they were fiercely territorial, and Vans had been marking its turf out in California since the 1960s. Punk bands even featured local skate legends on their album covers. ‘The era was so raw,’ says Acosta. ‘Venice Beach band Excel even used an image of Tony Alva rocking one of the first colourways of the Vans Old Skool for their EP Seeking Refuge.’

This connection between skateboarding and music was amplified in the decades that followed, and the Vans Warped Tour played a pivotal role. Kicking off in the mid-90s, it became the largest travelling music festival in the United States. A rolling celebration of skate culture and music, the tour featured half-pipes, live demos from legends like Tony Hawk and star-studded lineups that included Pennywise, Bad Religion, NOFX and Dropkick Murphys.

Throughout the 1990s, skateboarding had also carved its place within America’s fledgling hip hop scene. Future legends like Nas, Gang Starr, and Mobb Deep provided the soundtrack for some of the era’s most iconic skate videos. This cultural collision deepened over time, with hip hop embracing skateboarding’s defiant energy and the Old Skool emerging as an unexpected streetwear staple.

Longtime grip tape groupies Pharrell Williams, Nigo, and their Billionaire Boys Club imprint helped infuse hip hop with skate aesthetics in the new millennium, while Tyler, The Creator and his Los Angeles Odd Future crew formalised the crossover with a series of Vans collaborations. These included playful pastel Old Skool silhouettes adorned with Odd Future’s donut logo and the indelible Vans checkerboard motif – a throwback to the kids customising their Old Skools in class. And let’s not forget A$AP Mob and Pretty Flacko somehow seamlessly styling the Old Skool alongside their proclivity for precipitous price tags or Frank Ocean casually pulling up to the 2017 White House State Dinner in Vans checkerboard Slip-Ons.

Vans weren’t just laced, they formed part of hip hop’s lyrical lexicon. Earl Sweatshirt’s ‘Drop’ (‘Vans, we don’t rock Prada’), A$AP Rocky’s ‘Angels’ (‘Vans in my hand, had a plan to get richer’), and ‘Fish’ by Tyler, The Creator ('Vans on, feeling like a skater’) are just a few tracks that helped cement Vans and the Old Skool as enduring earworms in hip hop’s notoriously fickle fashion cycle.

Nearly five decades after its birth in California, the Vans Old Skool still retains the sole-mincing spirit of its raucous forebears. Music has always been at its core, and in 2025, Vans are cranking up the volume with the Premium Old Skool ‘Music Collection’.

The collection reimagines the Old Skool through the lens of three iconic musical eras. The Punk Capsule, inspired by the 1970s and 1980s, features bold leopard prints that channel the raw energy of punk and hardcore. The Warped Tour Capsule, paying tribute to the 1990s and 2000s, incorporates classic checkerboard and flame motifs reminiscent of the Vans Warped Tour era. Finally, the Hip Hop Capsule, representing the 2010s, showcases vibrant colourways with gum soles that reflects the underground hip-hop movement.

‘Since 1977, when the Old Skool first debuted, the style has organically grown as a footwear icon that captures Vans’ Off The Wall spirit while simultaneously becoming a wardrobe staple for many,’ says Diandre Fuentes, head designer at Vans. ‘That’s why we turned to music as a storytelling vehicle to speak about this evolution. The shoe has been organically adopted by so many iconoclasts and their fans throughout the years. And we hope that celebrating that history will inspire more folks to continue to push the envelope of style and culture alongside Vans.’

While the Old Skool Music Collection honours its deep-rooted sonic roots, it also receives a serious upgrade where it truly counts. Enter Sola Foam ADC, a next-gen insole tech that dials up cushioning for all-day comfort. The fit and build have also been fine-tuned for a smoother, more seamless ride, while sustainability takes centre stage, with biobased Sola Foam and regenerative volcanised rubber outsoles making this a greener take on the California classic. 'The naked eye won’t be able to catch all the tech we packed into the Premium Old Skool, but your feet will instantly feel the difference,’ says Fuentes.

After years of mangled decks, thrashed canvas, and cold-blooded sidewalk symphonies, the Vans Old Skool remains as resilient as ever. Kicked, dragged, duct-taped, it wears every scar like a battered badge of honour. Now it's back on its feet with the Old Skool Music Collection. The ‘Punk Capsule’ is available right now, whereas the 90s–2000s ‘Warped Tour Capsule’ lands on March 6 and the 2010s ‘Hip Hop Capsule’ follows on April 10.

For nearly three decades, Gino Iannucci has made the hard look easy and the simple look sublime. Now, the Long Island enigma with the mystical push brings that same low-key mastery to the ASICS Leggerezza FB – a silhouette as timeless as Gino's video parts.

It’s a no-brainer for ASICS Skateboarding. The Japanese sportswear giants have been carefully carving out their skate program over the past few years, taking a deliberate approach that leans on heritage silhouettes, performance tech from their running catalogue, and a roster stacked with genuine credibility – Akwasi Owusu, Shay Sandiford, Monica Torres, Emile Laurent, Kieran Woolley, Brent Atchley, Simon Bannerot, and the Ishizuka brothers among them. Rather than flooding the market, ASICS have been picking their moments: limited releases, thoughtful collaborations, and silhouettes like the Japan Pro and GEL-Vickka Pro that stay true to the brand’s distinct design language while delivering on-board feel and durability.

In an industry where skate divisions can sometimes feel like afterthoughts bolted onto bigger sportswear machines, ASICS have been playing a different game. The push began on their home turf of Japan, where they worked closely with local skaters, small shops, and respected photographers before gradually extending into the global market.

That timing wasn’t accidental. Skateboarding’s debut at the Tokyo 2020 Olympic Games put the sport front-and-centre in ASICS’ own backyard, and the brand saw a rare opportunity to enter the category with both authenticity and a home-field advantage. Rather than rushing in with a massive global campaign, they opted to plant seeds locally, letting their credibility grow organically within Japan’s tight-knit skate community.

It’s a slow-burn strategy – not unlike how they built their reputation in the running world – and it’s winning them respect from skaters who’ve seen too many brands crash into the scene and burn out spectacularly.

The partnership between skate veteran Iannucci and ASICS began, fittingly, without fanfare. In 2020, Gino wasn’t even looking for a new sponsor. ‘I was skating $20 slip-ons from Target,’ he laughs – basic canvas, boat-shoe style. The kind you’d wear to take out the trash, not back tail a ledge.

That changed when longtime friend Kaspar, now working with ASICS, sent over a few pairs. ‘I wasn’t worried about them being a big brand, because they’d never been involved in skateboarding before – I thought that was kind of cool,’ Gino recalls. ‘The shoes he sent? I loved them, so I kept skating in them. It felt good to be on some other shit. I’d skated in Onitsuka Tiger years ago, when we were filming for [2003’s] Yeah Right!, so it wasn’t totally new to me.’

Around that time, Thrasher aired a clip with Chico Brenes for Chico Stix, and viewers quickly clocked the shoes on Gino’s feet. The buzz reached ASICS HQ, and before long, he was offered a spot on the team. ‘Once I knew who was involved, the shoes they were putting out, and the team they were building, I was all in,’ he says.

A few months later, ASICS flew their skate team to Japan for a closer look at what was coming down the pipeline. Among the prototypes and samples laid out, one silhouette jumped from the line-up – the Leggerezza FB. The design takes cues from the 1989 Injector Arezzo football boot, a low-cut model built for quick cuts and close control.

For the shoe’s designer, Yasuyuki Takada, the reaction to working with Gino was immediate. ‘I remember thinking it was unbelievable to be making a product with him,’ he recalls. ‘It was a huge honour for both ASICS as a brand and for me personally, as a product designer. The more I learned about his career and legacy, the more I understood how incredible this opportunity really was.’

On why the Injector Arezzo was the perfect jumping-off point, Takada explains: ‘It had this rare combination: simple yet bold design. Its slim build offered agility which felt like the perfect insight for skateboarding performance.’

Indoor football silhouettes have a deep history in skateboarding. Long before purpose-built skate shoes became the norm, riders gravitated toward low-profile indoor styles for their slim fit and precise board feel. The Leggerezza carries that tradition forward, adding ASICS’ own technical edge: a durable cupsole tuned for flick, an upper that blends premium leather with reinforced zones, and a snug fit that wraps the foot without dead space.

‘Our highest priority was delivering comfort within a slim silhouette,’ says Takada. ‘The biggest challenge was ensuring adequate cushioning and support while working with a thinner tooling.’

Starting with the silhouette, Gino layered in details from another sport that shaped his youth: ice hockey. The blades were as familiar as the board, so he built in a subtle hat-tip to that icy past. The laces, for example, are waxed – a detail borrowed straight from mid-80s hockey skates. ‘It just makes things harder to loosen up on you,’ he explains. ‘The wax really keeps it all together. I thought it would be a nice thing to add to a skate shoe, in case you don’t want to tighten them too much. I hate anything slippery – metal eyelets, slick laces. This keeps it locked in.’

The Leggerezza’s cosy fit, low profile, and featherweight build live up to its name – ‘leggerezza’ means ‘lightness’ in Italian – and match Gino’s effortless, almost weightless skating style. ‘The toe box sits right above your toes – no extra space to wriggle around,’ he explains. ‘Same with the heel – you don’t have to crank the laces to get a good fit. It’s light, it’s thin, and it gives me as much control as possible, which is exactly how I like it.’

The debut drop comes in two colourways: ‘White/Pure Gold’ and ‘Midnight/White.’ The former channels the clean, almost regal look of classic indoor boots, while the latter opts for a deep navy leather that oozes timelessness. ‘White indoor shoes have always looked clean to me,’ the athlete says. ‘And navy leather… it’s just classic.’

That same understated precision carried into the launch itself – no velvet ropes, no influencer stampede, just a tight 100 heads in the know. ASICS and Gino set up shop at Café Belle on Mulberry Street, a cozy Lower Manhattan hideout with family ties that run deep. The café belongs to Gino’s wife, Noelle Scala, and was passed down from her father, which made the setting more than just a backdrop – it was a family affair, echoing the way ASICS have always kept things close-knit. The guest list was pure skate brains trust, plus friends and fam. Intimate, personal, and utterly on-brand – the kind of night you actually want to be at, not just post about.

For Takada, the journey was as much about this kind of personal connection as design. ‘The most rewarding part is the constructive dialogue – not just about shoe design, but about building the brand within the skateboarding world,’ he says. ‘The connection between the brand, the skateboarding community, and the consumer feels much closer than in other categories. We faced challenges – different locations, languages, cultures, and backgrounds – but everyone involved put in a lot of effort and passion to bring it together.’

What sets this collaboration apart isn’t solely the shoe – it’s the way ASICS are moving. While other brands have built their skate divisions into huge, global marketing juggernauts, ASICS are taking a more intimate path. Their first skate drops were Japan-only, and while their rider roster spans continents, it stays tight. Their releases feel more like capsule collections than mass-market product waves.

Part of the excitement around this collaboration is simply that it’s Gino. In an era where content is constant and personal brands are built on oversharing, he has remained a man of mystery. His footage is sparse but surgical. His style is studied without feeling forced. And his Poets brand operates in much the same way – small drops, thoughtful design, zero noise for the sake of it.

‘My kids, my lady – that’s my inspiration,’ he says. ‘ASICS are also a big reason why I’m skating as much as I am these days. I feel like I mean something to them… and because of that, I want to come through for them.’

The Leggerezza FB isn’t another canned sneaker – it’s proof that ASICS are serious about playing the long game in skate. They’ve brought in a rider whose career is defined by taste and restraint, revived a heritage silhouette with deep crossover appeal, and done it all without pandering to the hype cycle. Instead, they’re letting the product – and the people wearing it – speak.

If history’s any indication, the Leggerezza will slot into Gino’s rotation for years, not seasons. And for ASICS, it could be one of those shoes that helps anchor their identity in skate for years to come. Minimal, considered, and built to last – just like the man himself.

From Long Island to your local – the ASICS Leggerezza FB is in stores now.

Live music venues across the sunburnt country continue to thunder with homegrown hardcore talent. Hammered into shape by antecedents like Massappeal, Toe to Toe and Mindsnare, the new kids on the block still carry the fierce DIY attitudes and political vehemence of their predecessors, while also finding space to discover their own lung-punching pitch and style. Inextricably tied to the Air Max culture rampaging across the country, the next generation of hardcore has never been louder. So keep your liquids up and lather sunscreen liberally, these are some of the sweltering sneakers that define Aussie hardcore.

From the US to Terra Australis, Air Jordan Joins the Fray

Throughout the late 1970s, the sound of hardcore’s guttural lyrics poured out like concrete in cities across the United States. Underground movements were thriving, anointing new cult heroes like Black Flag in Cali and Bad Brains in Washington. But hardcore wasn’t only kicking up the tempo in live venues. Taking cues from hip hop, a genre also in its embryonic stages in the 1970s, hardcore ditched the Dr. Martens for sneakers and distanced itself from the sartorial peacocking of punk that was typified by its visionary linchpin, Vivienne Westwood. It was function, not form, that reigned supreme, and sportswear took centre stage.

It was for this reason that hardcore fell in love with sneakers like the Air Jordan 1. Whether bands were aware of the North Carolina prodigy getting air in Chicago or not, the performance-oriented Air Jordan 1 was lauded for its stoic durability in the pit and beyond (the silhouette was getting thrashed even in the skateparks of Southern California). Ray Cappo, the vocalist for the band Youth of Today says, 'Here’s what’s funny. I got the Air Jordan 1 KO at Marshall’s cheap! Because I thought they looked cool, they were cheap, and they were canvas as I was veg.'

By the mid-80s, hardcore was booming and local scenes were sprouting across the globe. Even in the far flung reaches of Australia, artists were lacing the Air Jordan 1. One such artist was Massappeal, who are forever remembered in hardcore folklore Down Under as one of the preeminent acts from the Harbour City. Band co-founder Brett Curotta recalls, ‘I had a pair of Air Jordan 1s in 1986, but they actually had a red Swoosh, which I hated! So I got a shitty black marker and blacked-out the Swoosh'. Even though hardcore music transformed throughout the following decades, some philosophical underpinnings remained, like the fierce DIY attitude – marker pens and all.

Hardcore culture from the US had originally filtered through to Australia via zines and tapes back in the 1980s, but by the late 90s and early 2000s, the Great Southern Land was hosting its very own hardcore festivals. Resist Records, an independent store and record label based in Newtown, Sydney, hosted one of the first: Hardcore 2000. Located at the Iron Duke Hotel in Zetland, the 200-capacity venue was a space to promote and amplify homegrown talent.

‘I wanted to showcase some of the country’s best hardcore bands,’ says founder Graham Nixon. ‘Hardcore Superbowl was another annual punk festival running a few years before Hardcore 2000. My idea was to replicate what they were doing, but have a lineup of mainly hardcore bands who were unlikely to play at the Superbowl.’

At both Hardcore 2000 and Hardcore Superbowl, mainstays like the Air Max 90, Air Max 95 and Air Max 97 regularly stomped through sets in Sydney, but it was the rowdy introduction of a seven-bubbled beast that truly cemented itself as a hardcore headliner in the new millennium.

Batten the Hatches: Tuned Air and Beyond

In the 2000s, hardcore began to collide with a sneaker juggernaut running roughshod over Sydney and Melbourne: Foot Locker's Nike TN. Arriving with brawn and bravado in 1998, the sneaker was created by rookie designer Sean McDowell, who got inspiration for the model from the palm trees and sunsets in Florida. But for a lot of sneakerheads Down Under, the TPU feature resembled agitated, varicose veins and the sunset-like gradient sparked images of Sydney’s spray-painted entrails. The silhouette quickly became the baddest shoe on the block – ‘I always wanted the TN because of their tough **** status,’ says hardcore photographer Chris Roese.

It’s no surprise that the TN’s belligerent reputation still courses through its TPU veins, and its red-line mythology remains popular throughout the current breed of hardcore bands, including Sydney behemoths SPEED. Comprising of Dennis Vichidvongsa, Josh Clayton, Kane Vardo, and brothers Aaron and Jem Siow, SPEED surged in popularity during Sydney’s interminable lockdowns, and they’re now relishing the chance to play in front of their fans – blood, sweat and Air Max all inclusive.

Clayton says, 'Australia is very influenced by street fashion –  TNs, Air Max 95s, Air Max 97s. I remember seeing the 'Infrared' colourway and thinking, "Fuck, I need those"'. He continues, ‘Hardcore has always been synonymous with sportswear. It’s just very easy to wear, which makes sense for the live performances.'

This unconditional love of Air Max is shared by fellow hardcore Sydney-sider, Trent, from the band Relentless. ‘I personally have always been so drawn to Air Max sneakers, especially the Air Max 1s. Fashionably, they are my favourite Air Max silhouette. They pair perfectly with some baggy jeans or Dickies and support me enough to move around on the stage and in the pit!’.

Back in the Pit with Air Max

These live performances have become a focal point for hardcore acts, especially after diehard fans were left stranded behind computer screens during the pandemic. It’s something that punk acolytes share with sneakerheads all over the world: the resolute sense of community.

‘When you’re bonding over something so niche, you can really relate to each other a lot better,’ says Aaron from SPEED. ‘A lot of people I know through hardcore are people I never would have encountered in my life were it not for the fact we had this common interest. I think if you see someone wearing a pair of really rare sneakers, it’s a similar experience.’

With the next generation of Air Max and Aussie hardcore well and truly upon us, it’s hard to imagine the air getting sucked from hardcore's lungs, or shoes, anytime soon.

Get your feet into the fray at Foot Locker – the home of all things Air Max.

Artificial intelligence is travelling at warp speed, beaming out endless spools of neo-Edo Nike temples, matrimonial Air Max and sneakers that look like they’ve crash-landed on the set of a Ridley Scott sci-fi flick. We’ve seen a revival of the Italian Renaissance, techno-coloured TNs sparked by electric fever dreams, and Swoosh stores teetering on the edge of post-apocalyptic worlds. Buckle up as we take the red pill route and travel deep inside the algorithm to comprehend AI’s circuit-breaking impact on the future of sneaker design.

Shock Me Like an Electric Heel

There’s already enough AI-powered sneaker design floating about social feeds to fry hard drives and melt synapses. Some are blatantly cartoonish, while others throw baroque, scientific and even convincing vintage patina into the mix. Take, for instance, the AI artist known only as Str4ngeThing, who went viral with Renaissance-inspired streetwear that looked a lot like Jerry Lorenzo had secured a Medici family commission in the 16th century.

‘AI is going to play a huge role in the future of sneakers. We all take ideas from each other. But now, by giving AI loose creative freedom, we can take inspiration from ideas that were once unimaginable,’ says Str4ngeThing.

The sentiment that AI will help break open new creative frontiers of the human mind was echoed by many of the artists we spoke to. ‘The limits of imagination are expanding beyond what has ever been possible before,’ says Sean Sullivan, a Portland-based creative director. ‘It’s our job to push forward and constantly explore and redefine those limits.’

Patterns and Paradigms

At its most basic level, generative AI creates images and words based on a variety of inputs, such as text, sounds, animation and more. The module will detect patterns and paradigms within existing data to generate reconstituted content in the form of (literally) anything – from Eminem vocals to accurate sports roundups for newspapers and intricate sneaker designs. The list of potential outputs is as endless as the inputs are creative. If you’re keen to get cooking, check out the AI-tech available from Midjourney, DALL-E, Stable Diffusion and Artbreeder.

‘The results can be quite random, but they also depend on the input and the AI model’s training,’ says Benjamin Benichou. ‘By providing the AI with specific guidelines and examples, we can somewhat control the output while still leaving room for creative and unexpected results.’

Generative AI is constantly evolving because researchers are combining the best attributes of different models with super-computers that actively seek out billions of extra data points. The ultimate Promethean tool for engineers, scientists, researchers and – you guessed it– sneaker designers, is therefore still in toddler mode, although it’s learning fast.

The Death of Artistry

Given generative AI already produces undeniably impressive visuals, the techno-Faustian pact to power up workflows and produce a kaleidoscope of imaginative content in mere minutes has obvious commercial appeal. But there are ethical quandaries associated with its use, among other more lethal possibilities such as ultra-realistic deep fake videos.

The art world has already provided several pivotal moments that have illuminated the difficulties of policing ownership and creation in an AI-enhanced world. In September 2022, the Colorado State Fair became the unassuming battleground for this debate. Jason Allen, a videogame designer from Pueblo, submitted artwork for a competition using Midjourney and Gigapixel AI software – tools that convert lines of text into hyper-realistic imagery. Allen spent roughly 80 hours on his piece, Théâtre d’Opéra Spatial, and after the judges awarded him first prize and a $300 cheque, it didn’t take long for the internet to sound off.

‘We’re watching the death of artistry unfold right before our eyes – if creative jobs aren’t safe from machines, then even high-skilled jobs are in danger of becoming obsolete. What will we have then?’ one commentator Tweeted. ‘Vacation time,’ quipped another user in response.

For his part, Jason Allen exonerated himself based on the fine print in the competition guidelines. ‘I won and didn’t break any rules,’ he told The New York Times.

Months later, Boris Eldagsen won the Sony World Photography Awards with Pseudomnesia: The Electrician. He later declined the W, citing philosophical issues. ‘AI images and photography should not compete with each other in an award like this,’ he wrote in a statement. ‘They are different entities. AI is not photography. Therefore I will not accept the award.’

Field Skjellerup, who posts content as @ai_clothingdaily, is well aware of the contradictions and potential for hypocrisy. ‘The underlying discussion surrounding influence and originality is present in art and design regardless. How is using a trained dataset of photos to synthesise new imagery from multiple influences any different from screenshotting people's work on Pinterest and putting them on my mood board for reference as a designer? Is it only that the whole process is now automated and can be operated in one swift motion that we have a problem?'

Feeding the Machine

The AI regulation debate raged and evolved throughout 2023, as lawmakers, lawyers, artists and authors tussled over myriad complexities. In May, Sam Altman, CEO of ChatGPT parent company OpenAI, revealed his biggest fears before US Congress. ‘I think if this technology goes wrong, it can go quite wrong.’ In a question-and-answer session that lasted nearly three hours, Altman called on Congress to create safety standards and carry out independent audits. The same month, Geoffrey Hinton, the so-called ‘godfather of AI’, left Google, warning of the impending threat of a technology he helped conceive.

The paperwork is piling up fast. In August 2023, a Washington federal judge ruled that AI-generated artwork is not eligible for copyright protection as it is created without ‘human involvement’. That decision backed the U.S. Copyright Office, as it asserted the same principle in March, though the case is still under appeal. Adding a few words of text to an image generator therefore does not constitute an act of authorship and can’t be copyrighted. Where that leaves IRL sneakers designed by AI is another nebulous matter that will undoubtedly be tested in court in years to come.

In September, a group of authors (including Pulitzer Prize–winner Michael Chabon) sued OpenAI in San Francisco, accusing the company of feeding their work to ChatGPT for training purposes. It’s the third copyright-infringement class action filed by authors against OpenAI. For context on why creatives are so incensed, try asking ChatGPT to tell you a joke in the style of Sarah Silverman – another writer pursuing redress through litigation.

System Overload: Blended and Barfed Out

Steven Smith, a design veteran at New Balance, Reebok and Nike, and now head of industrial design at Donda, views generative AI as a form of technological regurgitation. I ask him whether sneaker designers will even need to sketch anything in the future. Will they simply log into work and punch a few keywords into AI algorithms?

‘If you want a blended output of pre-existing content barfed out at you, go for it. I would rather use the power of our own minds to pave a new direction,’ he says. While Smith does find some generative AI sneakers interesting, he also feels it’s ultimately just a ‘distorted conglomerate of what’s already in existence’.

Having worked in the industry for over three decades, Smith’s analogue bullshit detector is just one of his finely tuned skills. He’s never been afraid to ruffle feathers or burn a bridge or two, but for Smith, AI will never replace the fundamental processes of blood-and-guts inspiration. ‘Generative AI is just another tool to me,’ he says. ‘It may lead you downa different aesthetic, but it’s no substitute for humanistic design. We try to deal with real thoughts and ideas.’

Skynet in Other Words

For many of us, the thought of rampant AI sparks a particular set of dystopian images – robot arms scything through elevator doors, biker jackets and metallic splooge – Skynet in other words. Regardless of how good Arnold Schwarzenegger looks in 2029 Los Angeles, AI is forcing many industries – fashion, scriptwriting and journalism to name just three – to stare down further existential threats.

‘Top people in the field are super worried,’ says Colm Dillane, founder of KidSuper. ‘It’s bad and getting out of control. I mean, AI is probably going to read this and go after me first.’

Known for his distinctively hand-crafted apparel, Dillane recently collaborated with Louis Vuitton for the Fall/Winter 2023 menswear collection. He is, among all of those invested in the fashion industry, a poster boy for relentless DIY attitude.

‘Is AI a threat to jobs?’ I texted him.

‘A thread to humanity,’ Dillane replied, ironically, auto-corrected.

I pose a similar question to ChatGPT. ‘Will AI make human sneaker designers obsolete?’ The response reeks of boring management-speak, a criticism many have made of AI-generated text. ‘The future lies in harnessing the collaborative potential of AI and human designers, resulting in a synergy that pushes the boundaries of innovation and elevates the field of design to new heights.’

That utopian sentiment is reiterated by Benjamin Benichou. ‘The potential for AI to revolutionise the creative process is immense. AI will enable creatives to push the boundaries, automate repetitive tasks and explore new aesthetics and forms. In the future, we can expect to see a more collaborative relationship between humans and AI, where each party brings their unique strengths to the table.’

Steven Smith, for one, is not fazed by the creative paradox – it’s the ‘Mr Anderson’ characters deep in the matrix who want to save a few dollars that ring his bell. ‘What alarms me is the businesspeople thinking it’s a substitute for the endless possibilities of a human mind. The mentality of AI being used by non-visual thinkers to replace us is alarming.’

Collaboration is an addictive buzzword that has provided unadulterated rocket fuel for the sneaker industry for close to 20 years, though nobody envisaged it would also describe the relationship between human designers and machines. While sci-fi films and piles of industry open letters will point to the ominous blinking red lights at the end of the doomsday tunnel, a symbiotic relationship between humankind and machine seems the most likely outcome. At the very least, we’ll have some wild sneaker heat for our feet when the Day of Reckoning™ arrives.

Few shoes can rival the soaring global passport of the Clarks Originals Wallabee. Born in Killarney, Ireland, the Wallabee has been laced by Jamaican dancehall DJs, waxed lyrical by New York’s hip hop godfathers, and stomped inside the sticky, acid-house clubs of Manchester.

Brace yourself: this is the thumping sonic history of the Clarks Wallabee – a model inextricably tied to the story of beat-making.

The Clarks Wallabee was born in 1967. Originally inspired by a German moccasin known as ‘The Grasshopper’, Clarks acquired a licence to manufacture their own version, which became the legendary silhouette known today.

Manufactured with ultra-tasty-looking, cheese-like soles and idiosyncratic suede uppers, the Wallabee became a footwear wunderkind shortly after its inception. Beautifully bound with moccasin-stitched, rolled-edge vamps, the silhouette is still undoubtedly one of the most recognisable designs in the footwear industry.

Offering supreme comfort thanks to the naturally squishy, full-length crepe soles, the model does a sterling job of distributing weight across its entire surface. Above the sole, the Wallabee is manufactured in both low or boot-cut heights, making it roomy and forgiving enough for any type of foot.

Thankfully, it also hasn’t changed much since the 60s.

Despite occasional material overhauls, the silhouette has lost none of its inimitable shape or attitude over its half-a-century lifespan. Reborn in various guises, the Wallabee initially found a second home some 4500 miles across the North Atlantic Ocean in a city booming with Jamaican dancehall.

Nobody loves Clarks like Jamaica. Adopted by the rudeboys and rhapsodised by dancehall artists, classic models like the Wallabee became footwear with unassailable prestige in the island nation. Even a ban on foreign-made shoes throughout much of the 1970s couldn’t stop Clarks fever, with touring Jamaican musicians smuggling back piles of the revered shoes in their suitcases. Some even travelled to stores in the small village of Street in Somerset, where you could find ‘seconds’ (shoes with slight imperfections). For Clarks disciples, this was Mecca.

Back in the UK, British artists were also finding stylistic provocation in the Wallabee. In 1976, David Bowie and Iggy Pop hooked up for a tour to support the album Station to Station, with Bowie regularly lacing the model on and off the stage. Bowie also appeared on the classic television show Soul Train, ‘the hippest trip in America’, delivering a landmark performance in the beloved Wallabee.

Whether in Kingston clubs or stadium tours across Europe and North America, artists were beginning to find sartorial relevance in the unique characteristics of the Wallabee, and the volume was only going to get louder throughout the next decade.

The globe-trotting Clarks Wallabee began to appear in New York City’s booming, beat-making boroughs during the 1980s, thanks largely to the steady flow of Jamaican migrants bringing their rudeboy style.

Laced by up-and-coming rappers like Ghostface Killah, Raekwon and Slick Rick, the Wallabee helped establish hip hop’s style during its all-important formative years, and the model became an essential ingredient for the East Coast aesthetic.

With sneaker culture erupting in the 1980s, the Wallabee refused to get kicked to the curb, repeatedly rearing its head as a classy alternative. Immortalised by spitfire bars and the surging popularity of hip hop, the Wallabee was soon broadcast to the world.

It wasn’t just hip hop’s rising stars falling for crepe soles, either. Across the pond, Manchester’s legendary acid house scene (affectionately dubbed the ‘Second Summer of Love’) saw clusters of Wallabees stomp in abandoned warehouses, fields and immortal clubs like The Haçienda. Because you couldn’t wear trainers at the venues, the Wallabee became the obvious footwear of choice for bleary-eyed, nocturnal ravers, with the silhouette once again offering an appealing gateway between sneakers and more formal footwear.

Part of a subculture simmering from within Margaret Thatcher’s England, the Wallabee – like acid house – served as a canvas to express non-conformist attitudes. A notion that’s remained inextricably tied to the Clarks Wallabee.

The 1990s was another seismic decade for the Wallabee. In 1996, Ghostface Killah – the self-anointed ‘Wallabee Champ’ – released his classic debut album, Ironman. The LP cover art was replete with gaudy, colourful Wallabees that Ghostface dyed in preparation for the shoot. The album cover art now belongs to the aesthetic annals of East Coast rap, and it helped compose a hip-hop vernacular where the Wallabees stood front and centre.

Dedicating entire songs and even compilation LPs to his much-flaunted moniker, Ghostface became the poster boy for an entire hip hop movement consumed with Wallabee-mania. The Wu-Tang Clan, of course, stunted the Wallabee, while rap royalty Slick Rick, Run DMC, Notorious BIG and MF Doom would all jump on the rollicking bandwagon throughout the 1990s and early 2000s.

Clarks would even pay homage to the model’s deep New York City roots, with MF Doom receiving his own pair of custom New York Knicks-inspired Wallabees in the mid-90s.

In the UK, the Brits were again finding their own way of lauding their Somerset silhouette. With Britpop taking over the airwaves via the likes of Blur and Oasis, it was the lesser-known The Verve who really shined a light on the Clarks model.

Inspired by their love of psychedelic rock and Clarks, The Verve built on the legacy of their sartorial godfathers – the mods. The Wallabee graced the cover of their chart-topping Urban Hymns before appearing in the iconic music video for ‘Bitter Sweet Symphony’.

Clarks’ partnership with Futura in the 2000s kickstarted a blinding golden period for the Somerset label and their collaborative endeavours. Tapping a stalwart of the New York City graffiti scene, Futura produced a duo of Wallabees in the 2000s, and his colourful, paint-splattered sophomore iteration was no doubt the favourite among Wallabee aficionados.

The 2000s also saw the Wallabee ride shotgun with Walter White during his notorious rise to power in AMC’s Breaking Bad, becoming his footwear of choice despite the transformation from Mickey Mouse to Scarface. Later, BAIT paid homage to the legendary series by linking up with AMC for two unique Wallabee iterations – one referencing Heisenberg’s empire and the other inspired by the series’ bloody climax.

Let’s also not forget the rollicking, lumberjack-ready atmos collaboration that landed right before the close of the decade in 2009!

Collaborations were de rigueur for the footwear industry during the 2010s, and the Clarks Wallabee was enthusiastically stamping its global passport. Headlined by their duo of epic MF Doom collaborations in 2014, Clarks once again paid homage to East Coast hip hop with their Supreme link-up one year later.

Clarks continued to turn up the volume on the Wallabee’s flawless hip hop credentials throughout the decade – a watershed moment no doubt involving an official partnership with Wu-Tang’s Wu Wear to commemorate the 25th anniversary of 36 Chambers.

Still, it wasn’t just East Coast rappers lining up to remaster the Wallabee. Canadian rapper Drake and his OVO imprint sent Wallabee production to Italy with four handmade renditions, and the 6 God showed the kind of sophistication we’d love to see courtside!

Clarks didn’t take their foot off the accelerator upon entering the 2020s.

In fact, A Bathing Ape’s collaboration with Clarks in 2020 highlighted the shoe’s already stunning impact across the globe. Reflecting the growing popularity of the Wallabee in the fashion-centric districts of Harajuku and Shibuya, the model started the 2020s with a chest-thumping bang from the Ape. Showcased with a lookbook featuring England and Chelsea footballer Raheem Sterling (Clarks’ very first brand ambassador), the collaboration featured BAPE’s signature camouflage print – although this partnership did everything but blend in.

Later the same year, even rap royalty and Queens native Nas made an appearance for Aimé Leon Dore. And the quintessential NYC label knocked it out of the ballpark with four Wallabees manufactured using textured Casentino wool.

This year, we’ve also seen arguably some of the best renditions ever for the Wallabee. Between Bodega’s Autumn/Winter 2022 capsule, Jun Takahashi’s Undercover colab and in-house renditions like the Sashiko pack, the great footwear chameleon is still in phenomenal shape.

As well as stamping its real-world credentials, the Wallabee has also permeated the world of NFTs, linking up with Compound for a ‘Floor Seats’ collaboration (which features both a real shoe and an NFT component).

Inspired by a courtside NYC basketball experience and the Wallabee, Compound tapped BK the Artist (who recently developed Jadakiss’ last solo album artwork) to design a limited-run, animated NFT channelling 90s hip hop.

Launching at Art Basel in Miami this year, the collaboration is a vision of the future for the Clarks Wallabee – a model that’s never been afraid to challenge the status quo.

Does the Wallabee’s thumping sonic history strike a chord?

Blasting from pirate radio stations at 140bpm, grime’s rapid-fire breakbeats reverberated from council estates in the early 2000s. Mutating from garage, dancehall and jungle, grime’s crude, cathartic sound delivered an honest portrayal of East London’s struggles in a new millennium. One of the most anarchic ascents in British music history, this is the story of how style and sneakers helped grime’s frenetic poets plough forward in search of a new identity.

‘Grime was about alienation’, says Simon Wheatley, author of Don’t Call Me Urban! ‘It was raw and painful.’ By the early 2000s, London’s council estates were flooded with young MCs desperate to articulate the struggles of their hand-to-mouth existence. Transmitted by pirate radio stations like Rinse FM, Deja Vu FM, and Heat FM, grime slowly found a voice through the static.

At the same time, American hip hop had become an economic and cultural powerhouse. MTV beamed out from televisions across London, and 50 Cent’s debut album Get Rich or Die Tryin’ was advertised on billboards, bus stations, and trains across London. In some ways, the LP had become allegorical for grime.

‘Grime reflected the desperation of living in deprived circumstances’, says Simon. ‘But it also celebrated absurd material values. It wasn’t just about being able to buy a house and look after your family. There was an aspiration to be a billionaire.’

The sense of social and economic alienation splintered London’s poorest boroughs. For this reason, underground events like Lord of the Mics (LOTM) provided an important remedy for artists looking to share their lyrical talent.

Often filmed in grubby basements, LOTM was founded by Jammer and Chad ‘Ratty’ Stennett in 2004. Battling over grime’s syncopated breakbeats, MCs like Skepta, Kano and Wiley all eventually participated in the clashing. For a long time, grime lacked a fundamental aesthetic because it only existed on pirate radio. LOTM provided grime with a space to physically manifest.

‘Being able to wear something that was fresh – that was everything.’ explains Natalie Onofua, founder of the website Higher Melody. ‘The Air Max 95 was huge, because they were affordable. If you came out wearing a pair of dead, beaten-up shoes, you’d get cussed.’

Originally designed by Sergio Lozano, the anatomical Air Max 95 was nicknamed ‘110’ for their price, and set a paradigm for Air Max obsession within grime. With the genre still mostly confined to clandestine radio airwaves and underground battles, grime struggled to reach a global audience, so wearing a simple Nike tracksuit and Air Max sneakers quickly became the loudest flex.

For grime’s earliest adopters, it was all about finding creative ways to stunt your fit without burning a hole in your wallet.

‘A big thing for us was colour coordination’, Natalie remembers. ‘We’d swap out our 110’s laces to match our tops and hair ribbons. We didn’t have much money, so getting acknowledgement from your peers was everything.’

But for a long time, bigger brands like Nike weren’t eager to sponsor grime because of its associated violence. One of the first groups to break through was More Fire Crew from Waltham Forest, East London. But in the video clip shown on MTV, the Nike sweaters and sneakers were all blurred out – an irony considering the huge capital brands would amass from the movement in the following decades. (Dizzee Rascal, for instance, one of grime’s godfathers, released his first sneaker collaboration in 2005: the Air Max 180. He followed up with the Air Max 90 ‘Tongue N Cheek’ in the leadup to his 2009 LP.)

Jordan Hughes, a photographer for NME magazine, was witness to the second wave in 2015, when grime’s raucous sound had ears ringing across the globe. For Jordan, grime was less besotted by US hip hop’s materialist peacocking, and more concerned with establishing its own British identity. ‘For US hip hop, it’s all about looking like you’ve got as much money as possible’, he says. It’s a notion further explored in the lyrics of Skepta’s ‘Shutdown’: ‘You tryna show me your Fendi / I told you before, this shit don’t impress me’.

The idea of a British identity was also apparent in Skepta’s first sneaker collaboration: the Air Max 97 SK. ‘That was a huge moment for everyone in 2017’, says Jordan. ‘Like Dizzee, here’s another relatively normal guy with a Nike collaboration. For us to get recognised globally, it was huge.’

Modelled on the unique geographical palette of Morocco, the Air Max 97 also took aesthetic cues from the Air Tuned Max – a sneaker beloved by Skepta in his youth.

But as artists like Stormzy, Skepta and Dizzee Rascal continue to launch high-profile collaborations with the likes of Nike and adidas, there’s still a deep sense of nostalgia for those documenting grime’s fledgling years in East London. For Simon, what began as a guerilla ascent powered by pirate radio and DIY software in some ways became a disappointing ‘reflection of corporate America’. And as grime became more commercially successful, the wardrobes reflected the newfound wealth.

‘Now it’s all about flossing because there’s money around’, argues Simon. ‘It’s all about the Gucci and Prada trainers. Even for the fans of grime. We’ve got this ridiculous situation now where people living in a council flat are spending 250 pounds on a pair of trainers. It’s just absurd, really.’

Has grime managed to establish its own unique identity, or has it conformed to American cues from across the pond? Furthermore, can ‘corporate American’ help emblazon a path for young British artists, or is it a marriage based on the bottomline? As grime continues to evolve and manifest in new frequencies like drill across the globe, Jordan believes the paradigm is shifting. In his mind, the community is now more aware than ever of the impacts of fashion.

‘I think a few years ago, we became very aware that high fashion labels generally weren’t using black culture in a positive way.’ Jordan argues. ‘It wasn’t helping black communities. If you were wearing Gucci, you weren’t necessarily helping black culture. You were just making rich people richer. I think it’s become more about community. About rising together as one through fashion or music. I think that’s why Skepta’s Air Max 97 SK did so well. Because there was this element of rising together. I think you’re starting to see people look after each other before anything else.’

In a way, it’s the same raw transmissions that powered pirate radio and pumped blood through silhouettes like the Air Max 95: a strong sense of community.

Get rich? Sure. But help the others tryin’.

Tennis never stops moving. The sport gets faster every season, the rallies get longer, and the demands on athletes grow more brutal with every baseline exchange. It’s a game defined by sharp cuts, heavy rotation and sudden bursts of force that can fold a knee sideways if your footwear isn’t dialled in.

Through all of this evolution, adidas have remained a constant – one of the few brands that not only understands the mechanics of modern tennis, but actively shapes the way the sport evolves. The latest evolution of the Barricade marks a new chapter in that story: a true performance reboot that draws on decades of innovation while opening up the court for 2026 and beyond.

To understand how adidas reached this moment, we’ve got to roll the tape back to where their modern tennis identity first took shape. Team Trefoil’s earliest court models weren’t standing on their heels – they were actively driving the tempo. In the 1960s and 70s, tennis was a discipline defined by minimalism, precision and control, and adidas built footwear to match. One of adidas’ key early court models was initially named after a French tennis player before Horst Dassler repositioned it for the American market, giving rise to the Stan Smith. Alongside a wave of equally clean leather court shoes – like the Forest Hills – it helped define the visual language of the sport.

Long before the era of head-spinning foams and stability frames, adidas were already building in durability and structure where it mattered most – reinforced toe boxes, firmer leather quarters and supportive cupsoles that kept players planted through long rallies. That resilient DNA – the stuff that later powered the Barricade – was already stitched into those uppers like a sideline swig of pickle juice waiting to kick in.

Fast-forward to the mid-1990s and adidas intensified their attack on tennis tech. Running and tennis lines were experimenting with biomechanics, rigid TPU shanks, Torsion systems and early stability frames. The adidas Equipment and Response eras weren’t direct precursors to the Barricade, but they did signal a clear move toward engineered control. Structure mattered. Support mattered. And adidas were sharpening the tools that would soon redefine modern tennis footwear.

But there was still a gap. The sport was getting heavier, harder and more explosive, and adidas didn’t yet have a dedicated hard-court model built for the torque and tempo of stronger players. The brand needed a shoe that could withstand modern friction, sharper cuts and bigger bodies leaning harder into every rally.

The answer arrived in 1997 with the Equipment Feather – a faster, tougher hard-court shoe that quietly acted as the Barricade’s dress rehearsal. It tested early TPU support concepts, beefed-up abrasion zones and a more aggressive approach to stability. In hindsight, the Equipment Feather wasn’t just another model on the shelf – it was the final step before adidas unleashed the Barricade and rewired what a modern tennis shoe could be.

The Barricade landed as the new millennium kicked off. Worn early by rising stars on the major stages, the original model didn’t tip-toe into the category – it crashed the baseline like a tactical weapon. Where rivals were stuck choosing between featherweight speed and bulky protection, adidas split the difference with something entirely new: a stability-driven silhouette built to muscle through the ugliest rallies without feeling sluggish underfoot. The midfoot chassis became the trademark – an external TPU system that locked players into the court and offered the kind of lateral security heavy hitters desperately needed. adiTuff reinforcements guarded the toe box from the savage scraping of defensive slides. The Barricade didn’t just hold up under pressure – it thrived on it.

One of the most distinctive design elements of that first generation was the arrival of the Barricade claws – the sculpted sidewall pieces engineered to lock the forefoot down during explosive lateral movement. Early models carried five claws, a visual shorthand for stability that became baked into the franchise’s identity. Over the years those claws slimmed to three, and later evolved into smaller triangular nodes, but the philosophy never changed: stability first, always.

Jump to the present and the sport's physicality has only intensified. Players slide on hard courts, rip open-stance winners from metres behind the baseline, and change direction with a violence that would have torched ankles 20 years ago. This new reality forced adidas to rethink what stability means in a modern tennis context. Reinforcement without rigidity. Cushioning without float. Agility without compromise. The answer to all of those contradictions is the 2025 Barricade.

As adidas Senior Director of Specialist Sports Annette Steingass explains, that evolution is driven by constant, hyper-detailed collaboration with the athletes who stress-test every prototype. ‘The APEX Lab is one of our superpowers at adidas,' she says. 'We try to make the most of every touchpoint with our athletes – body mapping, foot scans, pressure points, pain points. All of that feedback helps inform the next evolution of every shoe we create.’

Rather than blowing up the blueprint, adidas approached the next-gen Barricade as a refinement of everything the line has learned across two decades. The redesigned stability chassis returns with a more fluid, anatomical shape that grips the midfoot while allowing the forefoot to stay nimble. It’s the classic Barricade feel – only cleaner, lighter and tuned for players who attack from every angle.

Underfoot, the setup gets its biggest evolution in years. LIGHTSTRIKE PRO appears in the forefoot of an adidas tennis shoe for the first time, giving the Barricade a punchier, more responsive push-off than previous models. In the heel, a stack of REPETITOR foam takes the sting out of hard stops, while the updated chassis keeps the whole platform stable when rallies start going nuclear.

To round things out, adidas added a LIGHTTRAXION outsole – a technology seen first in record-setting adidas running shoes, re-engineered for tennis. It’s lighter, grippier and built to survive the grind of high-impact lateral movement.

Durability remains a non-negotiable. Hard court toe drag is still one of tennis’ most vicious footwear killers, and the Barricade’s reinforced forefoot zones draw directly from archival builds and modern pro feedback. Up top, a new mesh-based upper trims weight and boosts breathability without ditching that locked-in Barricade mentality.

Steingass makes the challenge clear. ‘Tennis has become faster, more athletic, more physical,' she says. 'That puts additional requirements on a shoe, especially as more players slide – not just on clay, but on hard courts. That creates huge abrasion. We have a huge technology portfolio that we can draw on, and durability will always be essential.’

For some players, that resilience is deeply personal. As WTA pro Daria Kasatkina recalls: ‘I received my first-ever Barricades when I was 10 years old. I’ve got a long history with them. I would wear them until they were literally breaking apart. Every month, I would beg my mum to buy me a new pair, because they were the best.’

The 2025 Barricade arrives at a time when tennis is in flux – with players bending physics, ripping topspin from the carpark and changing direction like they’re glitching. It takes the no-nonsense stability that built the franchise and retools it for a sport permanently stuck on fast-forward. It honours the lineage without slipping into nostalgia, and it proves once again that adidas don’t stay on top by chasing noise – they stay there by sharpening the fundamentals that made the Barricade such a weapon in the first place.

The 2025 Barricade is live at adidas.com/tennis-shoes. Go cause problems.

Loved by rudeboys, treated with suspicion by the constabulary, and waxed lyrical by dancehall DJs, the Clarks Desert Boot is a certifiable cultural artifact in Jamaica. Despite a ban on foreign-made shoes throughout much of the 1970s, clandestine trade routes between Somerset and Kingston maintained the brand’s indefatigable prestige. Al ‘Fingers’ Newman, author of the incredible Clarks in Jamaica book, explains how the Desert Boot became the baddest shoe in the Caribbean.

As told to Gabriel Filippa.

There has always been a steady flow of music, fashion and culture back and forth between the UK and Jamaica, mainly due to the colonial links between the two countries and the many Jamaicans that settled in the UK after WWII. Jamaican people loved British-made goods, which are traditionally associated with quality and prestige, and Clarks shoes are particularly revered on the island. Clarks targeted Jamaica as an export market as far back as the 1940s, when advertisements in local papers such as The Gleaner did a lot to establish the Clarks name.

Of all the Clarks models, the Desert Boot is generally regarded as the top style by Jamaicans – especially rudeboys. Various people have told me that rudeboys favoured the Desert Boot as it allowed you to be totally silent when creeping up on someone to rob them!

Another well-known Clarks-related story that a lot of Jamaicans seem to know is about Kingston police officer Joe Williams, who was active from the 1960s until the 1980s.

A so-called ‘bad man police’, Joe would go in guns blazing. The story goes that he once raided a Coxsone Dodd dance where King Stitt was selecting. He cut off the music and told everyone wearing Clarks booties to get to one side of the dance, and everyone not wearing Clarks to get to the other side. That was his way of rounding up the rudeboys because he knew they’d all be wearing Clarks. Apparently people were removing their Clarks and dashing them away to avoid being arrested. Many people in Jamaica told me they were beaten up by police just for wearing Clarks. ‘You must be a criminal’, the police would say, ‘How else could you afford to wear those Clarks?'

Rudeboys are known for their style and fashion. They also love Desert Boots in a big way, though to be fair, any shoe that says the word Clarks on it is a hit in Jamaica. The Desert Boot is a great looking shoe and the quality, especially pairs made in England at the Clarks Bushacre factory in Weston-super-Mare, is superb. Those UK-made shoes would last for many years. There’s a phrase in Jamaica, ‘My Clarks can’t bend!’, meaning ‘My Clarks cannot be destroyed!’ The crepe sole – known in Jamaica as the ‘cheese bottom’ – is another factor. The Desert Boot is so versatile it can be worn with a suit, shorts, workwear or jeans – and it always looks good. They were also a status symbol as they were expensive. As Jah Thomas told me, ‘Rudeboys love expensive things!’

When we met the DJ Jah Stitch, who sadly died last year, he told me that his posse, the Spanglers, popularised the Desert Boot in Jamaica. Always dressed to the nines and never without his Clarks, Stitch operated a sound system on Princess Street in downtown Kingston, where we went to meet him. He told me that the Spanglers set a lot of trends in West Kingston such as the Arrow shirt and the Mesh Marina (string vest). Like all rudeboys, the Spanglers love Wild West movies. They actually got their name from a villain called Jud Spangler in the 1964 Western The Quick Gun.

The photograph of Jah Stitch looks quite serene, but the photoshoot attracted a lot of interest and I had to deal with quite a few people behind the scenes while Mark got the image. In the mid 70s, Stitch was shot through the mouth. His face drooped to one side and he talked with a slur. Afterwards, Stitch came out of hospital and recorded the tune ‘No Dread Can’t Dead’ for Bunny Lee. Apparently it was a miracle he didn’t die. The high murder rate is one of the reasons Clarks sold so well in Jamaica. Since there are funerals almost every week – and you can’t be seen in the same pair of Clarks you wore at previous funerals – rudeboys always had to have a fresh pair.

In the 1970s, Jamaican prime minister Michael Manley banned the import of foreign-made shoes into Jamaica, so Clarks became even scarcer and more expensive. Touring musicians would buy Clarks in the UK and bring them home. They’d sell their music and records and use the money to fill their suitcases with Clarks. Producers like Henry ‘Junjo’ Lawes repatriated dozens of pairs to Jamaica. There is no social welfare system on the island, so many of the poorer neighbourhoods are looked after by local dons. Junjo would go back and distribute Clarks to his community. If you knew someone that was heading to the UK, the best thing they could bring you back was a pair of Clarks.

Some intrepid Jamaicans travelled to the small village of Street in Somerset, southwest England, where Clarks were made. If you really knew what you were doing you’d visit the stores that sold Clarks seconds, which are shoes with slight imperfections. For Jamaicans that knew about these stores, it was heaven on Earth!

The earliest tune I’ve found that mentions Clarks is from 1976, when Dillinger referenced Clarks in his track ‘CB200’. He talks about riding around on his Honda CB200 motorcycle buying various bits and pieces, including a pair of Desert Boots or ‘Clarks booties’ as they are known locally. In the mid-80s, dancehall artist Little John had the first big Clarks hit with a song called ‘Clarks Booty’. When that was played in dancehall, people would take off their Clarks and wave them around in the air.

There are hundreds of other Clarks references in Jamaican song lyrics. I have a collection of more than 200 reggae tracks that reference the brand. In 1978, Trinity voiced a tune called ‘Clarks Shoe Skank’. Then Ranking Joe put out ‘Clarks Booty Style’ in 1980 and Scorcher released ‘Put On Me Clarks’ the same year. Then of course in 2010, Vybz Kartel released three tunes about Clarks, which provided my inspiration to do the book.

I don’t think any country loves a brand more than Jamaica loves Clarks. It’s not a fashion thing that comes and goes. Clarks are an inextricable part of Jamaican culture that reaches all professions and demographics. Gangsters, police, doctors, politicians, nurses, hustlers, teachers, the young and the old – they all love Clarks with a passion!

The Converse One Star is still a guiding light for skaters and style savants across the globe. After a brief but bullish display on the NBA hardwood in the early 1970s, the One Star later found itself reimagined on the streets of Tokyo, the vintage model extolled as an emblem of American varsity fashion.

But it wasn’t until the 1990s that the One Star truly began to shine. And this time, it was at the skatepark. Roused from its slumber by the beloved rag Thrasher, the One Star kicked and pushed its way to become one of the industry’s breakaway success stories of the decade.

Now, reinvigorated by the CONS skate team and a growing roster of collaborators, the One Star is ready to carve up the competition all over again. So grab your board and basketball: it’s time to take a closer look at the emanating impact of one of the brightest stars in the sneakersphere.

Converse were consistently outmuscling their opponents during basketball’s nascent years. For decades, the Chuck Taylor was doing all the scoring on the hardwood, with NBA Hall of Famer Wilt Chamberlain loading the stat sheet.

In 1974, it was time to introduce the newest star to their roster.

‘The One Star was our next step beyond the Chuck Taylor’, says Sam Smallidge, Archive Manager at Converse. ‘It was the first time we’d used leather. Up until then, it was all canvas. The One Star had all the comfort and performance of the All Star, plus the evolution of the leather material.’

Originally dubbed the Suede Leather All Star, the sawn-off version was defined by its vulcanised rubber soles, new leather construction, and single star emblazoned on the lateral sides. Also boasting a lighter price tag, the model was laced by the likes of Julius ‘Dr J’ Erving, Bernard King, and several other professional players looking for a more streamlined silhouette. But after just two years, the model was benched in favour of the Pro Leather – a sneaker offering a newer, more responsive cup sole.

Despite sitting dormant in the United States for a number of years, the One Star nevertheless found a robust pulse in unexpected markets. In fashion meccas like Harajuku, Japanese acolytes of Americana desperately rifled through stores in search of the One Star and other sartorial remnants from the 1970s. Praised for its streamlined suede construction and connection to the Ivy League style, Japan kept the One Star’s glow strong despite the interest waning stateside.

But this was all about to change.

In 1993, it was time for the remodelled Converse One Star’s rip-roaring comeback. And this time, it was the skaters and street urchins that gave the model its eye-peeling momentum.

Broadcast to the world via Spike Jonze’s skate opus Mouse (where tech extraordinaire Guy Mariano famously laced the sneaker) and Thrasher magazine in the mid-90s, the One Star was getting huge air. With a burgeoning skate scene, an attractive price point and a better board feel, the One Star was blazing.

‘Thrasher was a national publication, so it pushed the One Star’s influence across the entire US’ – well beyond just the East Coast,’ says Smallidge. ‘And after several lifestyle iterations, you really see the One Star grow into its own little lifestyle brand within Converse’.

Further amplified by the ear-ringing influence of Seattle grunge and its disgruntled godfather Kurt Cobain, the One Star was now a counterculture anti-hero. By the late 90s, it was entering a new millennium with sole-destroying speed.

The Converse One Star is maintaining impressive momentum in the 21st century thanks to a steady run of collaborations and an ever-expanding roster of CONS team riders. Recruiting Supreme skate duo Sean Pablo and Sage Elsesser, the team was given some shiny new hardware with the debut of a skate-specific One Star in 2015. After experimenting with several different performance technologies, the Converse team landed on CONS traction rubber outsoles and moulded CX sockliners, adding unprecedented levels of comfort and impact absorption.

On the collaborative front, the One Star also wasn’t warming the bench. Stateside raconteurs like Tyler, the Creator and Stussy have repurposed the silhouette for a streetwear-savvy audience, while godfather of Ura-Harajuku fashion Hiroshi Fujiwara has reinforced the model’s strong connections to Japan.

Not strictly limited to the model’s profound success in US and Japanese markets, the One Star has also stamped its passport all over the world, collaborating with Dutch masters Patta, Hong Kong’s CLOT, Milan’s Slam Jam and many, many more.

As we quickly approach the One Star’s 50th anniversary, Matt Sleep, head of collaborations at Converse, is keen to continue to bring a diverse portfolio.

‘You’re going to see a very heavy roster, moving through skate, lifestyle, fashion and streetwear. We’re going to be touching on the historic elements that made the One Star so popular.’

With a radiant constellation of collaborations, skaters and devotees the world over, the One Star continues to emit a glow that reaches both new and established sneaker cultures around the globe.

Ready to go star-gazing? Shoot over to Converse to shop all the brightest sneakers in the galaxy.

The seven-bubble bad boy of Nike’s celebrated Air Max family, the Air Max Plus (AKA TN) is still the sneaker kingpin Down Under.

Stomping onto the sneaker scene in the late 1990s, designer Sean McDowell’s serene vision of Florida’s beaches was interpreted in Australia as a perfect spray-paint fade, or strange, alien-like ribs. Encasing the beating heart of burgeoning sub-cultures, the TN quickly leapt from its performance origins to arguably become the most notorious member of the Air Max dynasty, its popularity exploding most notably across enclaves in Western Sydney and Melbourne.

Leading the TN charge for over two decades, Foot Locker’s retina-burning Aussie-exclusives emblazoned the path for its extraordinary success, the beloved Air Max Plus quickly becoming a runaway success in the region.

With the rumoured release of Foot Locker's Air Max Plus ‘Lava’ retro bubbling on the horizon, we thought we’d revisit the inflammable legacy of the Nike TN Down Under: the wild child of Nike’s royal Air Max bloodline.

The design ancestry of the baddest member of Nike’s Air Max family is, of course, anything but straight-forward. In 1997, Nike hired rookie designer Sean McDowell to work on the elusive ‘Sky Air’ project, a new running sneaker for Nike’s most important client: Foot Locker.

Little did McDowell know, his baptism was by fire.

Foot Locker had already rejected more than 15 proposals from Nike, the Manhattan footwear giant desperate to see Beaverton’s brand new cushioning system installed in an eye-catching silhouette. The technology was Tuned Air, a blow-moulded unit coupled with rubber hemispheres placed in the sole to provide support. A product of Nike’s moonshot design incubators in the 1990s, these ‘hemispheres’ allowed Nike to relieve the pressure on the heel, while also adding more cushioning to the forefoot.

The ‘Sky Air’ would utilise a trio of previously unseen manufacturing techniques, including McDowell’s lofty idea of a gradient fade – a central component to his ambitious vision.

‘As soon as I heard “sky”, I was like, oh my god, I just saw this amazing sky in Florida,’ McDowell recently told Nike. ‘I did a sunset. I did a blue one. I did a purple one. I tried a couple of different colours and sky versions, some palm trees were a little more tech-y and very geometric, and others were waving.’

For McDowell, the ‘Sky Air’ was almost a literal interpretation: you could lodge your foot right between the palm trees – as if you were walking on air. ‘It could make a quarter panel,’ McDowell remembers in his early sketches. ‘You could hold your foot down with those palm trees.’

The beachside doodles were a circuit-breaker for Nike. The Sky Air was finally signed off by Foot Locker, and would eventually become the Air Max Plus. But for the TN’s earliest adopters in Australia, in the late 1990s and early 2000s, this tranquil breeze blowing from Florida’s beaches was felt very differently.

They say beauty is in the eye of the beholder. Well, so is the beast. In Australia, the TN’s postcard-perfect sunset was interpreted as a spray-paint fade (emblematic of Australia’s railway entrails in the late 1990s and early 2000s), while the swaying palm trees were perceived as ribs or swollen veins, ominously swelling across the mesh uppers.

‘I had no attraction to the TN when I first saw it in Sydney,’ says TN collector Raymond Ray. ‘I mean, it had spider-web looking veins running across the uppers.’ However, the pugnacious aesthetic appealed to Australia’s fringe and, when paired with the hefty $239.99 price tag (the highest ticketed item at Foot Locker at the time), the TN became a badge of honour for Australia’s defiant underground in the early 2000s.

‘It was the inherent “bad man” shoe’, says another devoted TN collector Jay M. ‘Searchers, lads. These were the types of characters originally wearing them. Honestly, they’d be taken from your feet if you crossed the wrong guy.’

Graffiti, rave, and eshay sub-cultures throughout Sydney’s Greater West and Melbourne all adopted the TN, Nike’s seven bubbles becoming part of a broader sartorial outfit usually featuring the likes of Polo, Nautica and, of course, the all-important bumbag.

For some early collectors, it was the TN’s connection to the badly-behaved Aussie underbelly that attracted them to the sneaker – not necessarily the design itself.

‘Members of that certain lifestyle loved to show off their “success” and keep fresh at the same time. Naturally, footwear is the go-to way,’ says Raymond. ‘The reputation from these sorts of characters that wore the shoe is what initially attracted me to the TN.’

Fuelled by Australia’s truculent outcasts and artists, McDowell’s ‘whale tail’ (the TN’s midfoot shank was originally modelled on a whale’s tail) soon breached the broader retail market at Foot Locker, and paved the way for over two decades of successful Aussie-exclusive colourways.

Retina-blasting colourways have become fundamental to the TN’s enduring success in Australia. Originally ignited by the OG colourways – ‘Hyper Blue’, ‘Orange Tiger’, and ‘Grey Shark’– it didn’t take long for Foot Locker to start producing exclusive hits Down Under, including the ‘Tiffany’, ‘Fades’, ‘Sunburn’ and ‘Cactus’.

These bold Aussie-exclusives sparked the imagination of TN-heads. Around the same time, blogs and forums erupted in the digi-sphere, providing a place to debate, bemoan or blast all the latest releases. Those online spaces became a fiercely protected place for TN lovers. Debates routinely ignited over materials and shape, as well as manufacturing specifics around Made in Vietnam or Made in Indonesia models.

Foot Locker have been fundamental in shaping this dialogue and fuelling the TN's eye-watering success in Australia. 'You become an absolute sponge for what’s happening in sneaker culture,’ says one Foot Locker insider. ‘We’re monitoring tens, or hundreds of blogs constantly to see where the influences are coming from. The word that comes to mind is nurture. We want to do the TN justice. We want to stay authentic.’

One of the most passionate and incendiary sneaker fan bases in the world, there’s a lot of pressure surrounding every single Aussie-exclusive TN colourway.

‘The TN community is such an authentic, tight-knit community within Australia,’ says Foot Locker. ‘If we’re not in-tune (pardon the pun) with what’s in-line with customer sentiment on the blogs, then it makes it very difficult for our future aspirations.’

One of the more recent hits for the TN was undoubtedly the ‘Lava’ colourway. Originally arriving in 2015, the molten-hot TN hit shelves just months after Kanye West’s Nike Air Yeezy 2 ‘Red October’, and continues to be one of the more hallowed colourways in Nike’s vast Air Max Plus catalogue.

‘The Yeezy 2 Red October came out in 2014. It got me by nine months, so I’m wondering if that had a subliminal influence on me,’ our insider revealed. ‘But the objective with the “Lava” was to be really bold, premium and distinctive. I knew I had to disrupt the pattern of white mesh TNs.’

Outside of ‘Triple Black’ and ‘Triple White’ renditions, monotone colourways were scarcely seen during the TN’s fledgling years. Now, it’s one of the highest volume areas of the sneaker industry more broadly.

That shift has proven to be one of many evolutions we’ve seen from the TN over its 20-year history. From its early days as an OG Air Max agitator in ‘Orange Tiger’, to more recent iterations like the ‘Lava’, a whole new generation of sneakerheads are now eager to lace the seven-bubbled beast.

‘They’re more mainstream now,’ says Jay M. ‘They’ve become more accessible and trendy, which isn’t necessarily a bad thing. I think the shoe has finally gotten the recognition it deserves, and not shunned for its connotations.’

Gradually outgrowing its hard-edged heritage, the reputation of the Air Max Plus has certainly softened, and is now being embraced by a broader demographic in Australia. Still, that’s not to say that any of us forget how the Air Max Plus stomped its way to cultural prominence in the early 2000s. Whether we’re conscious of it or not, that indelible TN badge still pays homage to all the suburban backroads.

According to Raymond, ‘It’ll be a long time before we forget its history, or how the shoe built its notoriety’.

For Foot Locker, the Air of the future is still Tuned. The challenge lies in continuing to push the boundaries on a sneaker routinely shattering the status-quo.

‘What else can we do with it? What can we play around with?’ says our insider. ‘How can we press the boundaries? This is a silhouette that really allows us to do this.’

Yes, the TN continues to cast an interminable shadow across Australia’s sneaker culture. Whether these long silhouettes are palm trees blowing gently in the breeze, or protruding veins swelling from muscle tissue, we’ll let you be the judge.

Designed by a young Christian Tresser in 1997, the Nike Air Max 97 ‘Silver Bullet’ shot right through the heart of Italy in the late 1990s. Affectionately nicknamed ‘Le Silver’ by locals, the AM97 was shaped like industrial liquid, Tresser’s metallic, bicycle-inspired design firing-up the fever-dreams of Italian futurism. Pedalling relentlessly into the future, the AM97 was lovingly laced by Italians from all walks of life, from dealers to DJs, models to street artists – it was love at first sight.

This is the story of how the supersonic Air Max 97 found a place in the heart of Italy’s burgeoning sneaker scene.

When Christian Tresser first started work on the Air Max 97, the pressure was mounting. ‘This shoe is going to make your career,’ he was advised, ‘Don’t blow it.’

‘[The 97] had already been through two designers before me,’ Tresser remembers in Lodovico Morano’s seminal book, Le Silver. ‘Being an avid competitive cyclist, I had my eye on the mountain bike world. I thought mountain bikes looked very futuristic ... I headed into the materials room and just plonked down the sample books and started cutting stuff out: metallic fabrics, 3M and, again, meshes. These combinations of materials felt really good to me, really right.’

For Tresser, the image of the bicycle was the perfect articulation of speed and futuristic aesthetics. Pairing the industrial dynamics of bicycles with the image of a water droplet radiating outwards from a puddle, Tresser conceived the Air Max 97. The very first sneaker to introduce a full-length Air unit, the silhouette was emblazoned by the industrial ‘Metallic Silver’ colourway, a high-speed, mechanised silver and titanium palette that had particular appeal for those in Milan – the manufacturing heartland of Italy.

In many ways, Tresser’s original blueprints were echoing the rattling, raucous voices of the Italian futurists of the early 20th century. In the minds of the futurists, the bicycle embodied ideas of machine-devotion, speed and youth. In the words of F.T. Marinetti in The Manifesto of Futurism from 1909, ‘We declare that the splendor of the world has been enriched by a new beauty: the beauty of speed.’

The Air Max 97 ‘Silver Bullet’ struck a chord in Milan. When it first released in 1997, the sneaker was glowing on the shelves like remnants of an alien spaceship.

‘They looked like they were from another planet,’ says Sha Ribeiro, a member of the graffiti group Lords of Vetra. ‘I mean, wearing them, you look like a fucking alien from another planet entirely.’

In the bowels of Milan, the Lords of Vetra bombed the city’s entrails, simultaneously lighting up the underground with the Air Max 97’s polyurethane midsoles and supersonic 3M reflective details. Named after the park Casa Vetra in the middle of Milan, the Lords of Vetra dedicated their youth to graffiti and everything that came along with it – tagging, bombing, drinking and stealing.

As a child, Ribeiro would fly with his father, a flight attendant, to New York City, where he would buy Nikes (still not readily available in Europe at the time). Ribeiro still remembers the first time he saw the Air Max 97. It was Christmas Day, 1997.

‘They cost around 150 euro, which was a shit-load of money at the time. My birthday was around Christmas time too, so I asked my mum if I could have them for birthday and Christmas. We went into the store and they didn’t have my size. I ended up wearing a size lower and my feet hurt like hell for an entire week. After that they stretched and it was fine.’

Riberiro’s experience didn’t exist in a vacuum. Italians in the 1990s were becoming more and more conscious of American and English brands – usually through family and friends travelling to style meccas like New York City and London.

Sabrina Ciofi, the fashion editor of Sport & Street Collezioni in the 90s, grew up in Florence. Like Riberiro, she was also exposed to the American and English zeitgeist through her father, who travelled for work.

‘He brought us incredible stories, photographs, music, but above all, clothes and sneakers by brands that did not exist yet in Italy,’ says Ciofi. ‘I started to get passionate about English and American clothing and sportswear brands. Their aesthetic expressions later became the basis of my professional choices. We made zines, exhibitions of graffiti artists, imported brands such as Stüssy, Carhartt and Supreme, and tried to explain what their origins were.’

Before the AM97, Italy’s matrix of subcultures largely adhered to their strict aesthetic parameters. Rich kids wore Stan Smiths. Scenesters at the club wore Buffalo. Graffiti kids wore PUMA or adidas. But when the AM97 arrived, it evaded any one, monolithic cultural definition.

‘Honestly, to me they seemed ugly and tacky, but they were the perfect sneaker to introduce to the Italian mainstream,’ says Ciofi. ‘The 97 allowed Nike to become ‘The Brand’ in Italy, and form the basis of the new wardrobe for anyone aged 0 to 100.’

The fact that the AM97 had no strong ties to any sport or subculture allowed the sneaker to become the ultimate chameleon, a sneaker with an enviable clean sheet, if you will – which is more than can be said of Italian parliament at the time.

In fact, the Air Max 97 arrived at a historic period of social and economic upheaval for Italy. The Mani Pulite (the so-called ‘Clean Hands’ operation) had uncovered rampant corruption in politics that shook the nation to its core, and Italy was struggling to heal from the economic and moral implications.

In a way, arriving like Riberia’s blazing AM97s in the underground, the sneaker lit-up Italy in a loud, unapologetically lurid glow that radiated collective pride. The return of the Italian la bella figura.

As is often the case, it was the burgeoning club culture that best captured the spirit of Italy in the late 1990s, and the Air Max 97 was playing a huge role in that sphere. Bringing together Italians from all walks of life, the AM97 became one of the sartorial hallmarks of this new era.

‘The 97 felt like proper gold fever,’ says Luca Benini, who founded Slam Jam in Ferrara in 1989. ‘Really. It was the first sneaker to allow people into the clubs at the time.’

Of course, Italy is now recognised as a forefront of sneaker culture and streetwear (thanks largely to bricks-and-mortar storefronts like Benini’s Slam Jam), but it wasn’t always the case.

‘Back in the days before the AM97, you weren’t dressed well if you wore sneakers,’ says Ciofi.

For a country literally shaped like a designer boot, the idea of wearing sneakers to a club was sacrilege. But in the following years, the Air Max 97 would infiltrate Milan’s high-fashion circles, paraded down the runway by legendary figures like Giorgio Armani, and lauded by Italian street culture.

For those in Italy, ‘Le Silver’ forged deep-rooted emotional connections that remain to this day.

According to Ciofi, ‘The AM97 was a unique and absolutely all-Italian phenomenon linked to a time when street life in Italy was particularly fervent. That has not yet been repeated.’

The ‘Silver Bullet’ pierced the affections of a nation uniquely sensitive to the amorous contours of the heart. And while you never forget your first love, if anyone is going to fall head-over-heels for a boisterous, bawdy brutto-bello again, it is of course, the Italians.

The New Balance 991 has always had a stellar international reputation. Known for its high-quality craftsmanship, comfort, and whiz-bang running technology, the 991 was the first 99x model born inside New Balance’s iconic Flimby factory, northwest of England. With its proud manufacturing roots, sneakerheads have embraced the model from every corner on Earth. From Silicon Valley’s tech billionaires to Ura-Harajuku’s style vanguard, the widespread embrace of the 991 helped carve out the sneaker style of the new millennium. Of course, brick-and-mortar boutiques were indispensable outposts for sneakerheads, tying the cultural knot between cities and underground communities and serving as a guiding light for all the latest heat and innovation.

With the new 991v2 City Exclusive pack, New Balance are celebrating the globe-trotting influence of the 991 and the retail partners that helped build and establish what we value as sneaker culture today. Each colourway is created with the essence of Made in UK collaborations from the mid and late 2000s, with yellow for the Asia-Pacific region, red for China, blue for the USA, green for Europe, and pink for Japan. The iterations will drop throughout this month via the boutique retailers starting on August 10, and the China exclusive will be available at NB Grey.

To get into the devilish details of the releases, we brought in partners-in-crime atmos, Social Status, Up There, Casestudy, and Starcow to see how they’re popping the cork for the launch.

atmos

Originally beginning as a tiny IYKYK retail store in the winding backstreets of Ura-Harajuku in Tokyo, atmos has become a global powerhouse. Founded by Hommyo Hidefumi, the style soothsayer previously worked at a textile trading company where he was tasked with producing tees, before starting his very own venture selling vintage clothing and sneakers based out of a junkyard in Harajuku. Prodigious collaborators, atmos now boasts over 30 stores in Japan and international outposts in New York, Seoul, Bangkok, Jakarta and Kuala Lumpur.

Founded just one year before the New Balance 991 launched, the prestigious New Balance line has always remained a focal point for atmos and Creative Director, Hirofumi Kojima. ‘The 991 series, a flagship of Made in UK, has become an indispensable staple in the Japanese sneaker scene,’ he says. ‘Distinctly British, it’s stylish and sophisticated. The model holds its own unique charm that sets it apart from the Made in USA line.’ A coveted series in the hallowed streets of the Ura-Harajuku district, it was the 991 that helped pivot Japanese consumers toward the Made in UK lineup. Up until then, Made in USA manufacturing had dominated the market, thanks largely to the runaway success of the New Balance 990.

But serving up distinct, regionally-focused footwear to their throngs of fans is not without its challenges, especially in the increasingly globalised sneaker market and the advent of internet shopping. Back around the time of the original New Balance 991 launch, sneaker sleuths would relentlessly track down rare and elusive grails, often travelling to atmos outposts for Japanese-exclusive product. atmos still welcomes these dedicated customers, but it’s become harder to serve up unique models.

‘I recently visited Paris for Fashion Week, and the product lineup was almost identical to Japan's, leaving me with nothing particularly new or desirable,’ says Kojima. It’s the reason why a pack like this is being welcomed with open arms. ‘Releasing region-exclusive colorways like this one is unique and incredibly exciting. It will undoubtedly become a significant shoe that stimulates communities and markets, generating buzz and conversation.’

Casestudy

K-Style has become one of the most significant sartorial exports in recent years. Handed a megaphone thanks to a booming entertainment industry, Seoul has transformed into a sneaker megalopolis. Located in the upscale Gangnam District, Casestudy is a significant player within this new generation of style brokers. The first thing that'll catch your eye when visiting Casestudy is the store itself. Designed by Paris-based III Studio, sneakerheads can browse product on modular wooden shelves against luxurious brushed metal walls, altogether presenting a sleek, minimalist interior characterised by clean lines and open spaces.

‘The goal of Casestudy is to continuously present newness and fun to young customers in South Korea,’ says store buyer Kyle Yongkyu Lee. ‘We hope it becomes a space that can always offer new excitement and become a fashion community that is easy to visit and enjoy.’ The New Balance 99x series has become an important linchpin for South Korea’s new style savants. Extolled for its impeccable manufacturing history, the line is one of the great chameleons of Seoul’s fashion hubs. ‘It’s very rare to find a model that suits every fashion category. From street culture and everyday casual wear to Amekaji (a Japanese term that refers to American casual) and biz casual.’ says Kyle. The 991 specifically has a personal connection to Kyle, who recites the impact it made on him in the early 2000s. ‘The moment I encountered the 991 I recognised its subtle elegance, its luxury and comfort.’

The team at Casestudy will be hoping the new 991v2 will make a similar impact on the next generation of South Korean sneakerheads, particularly with the City Exclusive 991v2 pack landing in stores this month. With the new crop of tech-savvy tastemakers emerging from South Korea, the 991v2’s reception in the capital city will no doubt carry significant weight in the region and far, far beyond.

Social Status

Part of The Whitaker Group’s empire, Social Status are known for delivering an elevated retail experience, packed with premium brands. Originally hailing from Charlotte, NC, where they opened their doors in 2005, Social Status now holds multiple locations across the USA, including their Baltimore store, which opened just last year. The retailer’s most unique setup yet, the Baltimore-based store manages to blend Social Status’s modern and clean aesthetic with the nitty-gritty of Baltimore city – making it the perfect place to play host to the silhouette in question.

'The story aligns to the approach from all participating partners in highlighting a key city, our contribution being the city of Baltimore and its community of creatives,' The Whitaker Group explain. 'Through the people, places, and spaces that form the city’s future and reflect its history, they help highlight the heritage and legacy component which is so crucial to the 991v2’s place in sneaker culture. Baltimore has a long history of connection to New Balance. From a cultural perspective, the brand means a lot to the DMV as a whole – so this moment serves to celebrate the connection between the community, our space’s service mandate to the city, and the brand.'

Social Status plan to continue giving back to Baltimore’s community of New Balance fans through an in-store event taking place alongside the unveiling on August 16. A second event will then follow on August 17 as part of Social Status’s beSocial program, which will focus on engaging new teachers as the school year begins in the city, as well as providing workshops for Baltimore’s youth. All registration links will be available on  socialstatuspgh.com and via the Social Status social media.

Starcow

Located in the Les Halles district, known as the ‘Belly of Paris,’ Starcow has been feeding Parisians skate and hip hop culture since the early 2000s. Evolving from cult favourite Justcow store in the 95th district, the team embarked on a mission to find and stock rare products and sneakers not distributed in France – a challenging task during the nascent years of the world wide web. Exposing an entire generation to elusive, far-flung items, Starcow is now prized lifestyle livestock among its Parisian and international peers – a reputation New Balance is paying homage to with the City Exclusives pack. ‘We’re really thrilled that New Balance approached us for the project,’ says Digital Manager Mathieu Vilasco. ‘It's important for independent stores to have moments with brands we consider close partners from the beginning. It’s an amazing opportunity to celebrate our passion and connect more with our community and customers.’

Throwing open their doors in the same era the New Balance 991 launched, the Made in UK line has always been an important silhouette for the footwear farmers at Starcrow. The 991 is especially resonant for the crew now, given the striking Y2K resurgence and the new arrival of the 991v2. ‘The 991 was a hit for sneaker enthusiasts back in the day, and New Balance always kept the good combination of craft and colour combinations. Sometimes they were classic, and sometimes more pushy – it kept the head turning. When we launched the 991v2, we had such a cool activation outlining the exceptional craftsmanship from Flimby. We were clearly excited with the sole reboot – the new shape is amazing.’

With the Parisian stomach rumbling for the upcoming 991v2 launch, it’s only fitting Starcow would throw a launch party for the French footwear gourmand, with goodies including sweets, tees and toys. They’ve also planned some tongue-in-cheek allusions to the ‘Froggy’ nickname their UK peers use for them. Bon appétit, grenouilles!

Up There

Our neighbours over at Up There have been on a strong run of late. Linking up with New Balance for the recent two-part instalment of the 2002R ‘Backyard Legends’, the folks at the Melbourne boutique are adding plenty of gas to our sneaker storytelling Down Under. Throwing open their doors in 2010, Up There was founded by like minded mates Jason Paparoulas, James Barrett and Brendan Mitchell. They’ve become known for their active involvement in the local community and of course, they’ve already got something epic planned for the New Balance 991v2 City Exclusives launch.

‘The projects we’ve been able to work with New Balance on have given us a chance to shine some light on, and give back to, our community who have supported us so much over the years,’ says James Barrett. ‘Our aim is to create memories through each shoe we collaborate on and release. Whether it’s through the content and storytelling, an "AUS" on the tongue and/or a release party, it has to be about much more than just the sell-through of the shoes.’

Melbourne is a hub known for its dynamic art scene and diverse population, so it’s no surprise that the sneaker retail scene is chock-a-block full of heat. But Up There has been widely embraced by Melbourne’s style savants, and the founders are welcoming retail neighbours as a motivation to keep them fleet-footed in their footwear. It’s part of the reason why they’ve shifted operations to Flinders Lane, the city’s ‘laneway HQ’ and home to some of the best shopping in the state.

‘Our new store solved a lot of the things that had been making life difficult. We needed more space to display more product, have a more comfortable shopping experience, a unique and exciting space and plenty of room for events. We managed to tick all of those boxes. The ongoing challenge for us is staying unique in our product offering and brand selection,’ says Barrett.

Arriving in this month, the City Exclusive pack has once again sparked nostalgia among the team at the Melbourne boutique, reminding them of the days when they lit up sneaker forums and scoured the globe for connections to secure specific releases from specific stores.

‘In this day of age where everything is so accessible, the new age sneaker collectors rarely get to experience the thrill of the chase,’ says Barrett. ‘Creating this sort of excitement for the sneaker community brings life to everyone involved, which is really important in this digital age.’

And how is the Aussie New Balance fan club reacting to the 991v2? ‘They’ve been flying since day dot! There’s always scepticism when a brand reworks a classic silhouette, but the 991v2 was done perfectly.’

The wave whisperers at G-SHOCK have brought an enormous swell of saltwater classics over the years.

While models like the staunch MUDMAN DW5500C and deep diving FROGMAN series were popular among surfers for their rock-solid toughness, it wasn’t until 1996 that G-SHOCK launched the G-LIDE series, a line specifically engineered for marine mavericks.

Featuring technology like a tide graph and moon phase data, it didn’t take long for G-LIDE to paddle alongside some of the world’s top surfers to create a bounty of special-edition watches and signature models. One such surfer is Bettylou Sakura Johnson, who is the latest to join G-SHOCK’s impressive roster. The rising Hawaiian-American talent is known for her technical precision and fearless approach to challenging waves, making her a more natural fit than a fish in water. 

Born and raised in the mythical waters of Oahu’s North Shore, Johnson wet her feet in some of the most challenging surf conditions in the world. During the winter months, waves on the North Shore can reach an intimidating nine metres, attracting adventurous surfers from around the globe. Iconic spots such as Waimea Bay, Sunset Beach, and Banzai Pipeline all host major surfing competitions, including the Vans Triple Crown of Surfing – arguably the ultimate challenge in big wave surfing. These are just some of the many reasons why the North Shore is regarded as the surf capital of the world. 

‘It’s the best place on Earth to grow up,’ says Johnson. ‘I’m not sure I would be a surfer if I didn’t grow up on the North Shore. It defined my surf style in a way nowhere else can. When you’re surfing the waves, you have to meet it with power, or else you’ll get pushed around by the ocean. The ocean always keeps me humble and grateful.’ 

But it’s not just Hawaii's legendary waves that have helped shape the 19-year-old’s style. Sakura means ‘cherry blossom’ in Japanese and is a homage to her Japanese roots on her mother’s side. ‘Japanese fashion and culture inspire me in many ways,’ she says. ‘The people there are the most polite and helpful! It inspires me to be a better person every day. I love wearing kimonos every time I go to Japan and embracing my other half.’

Of course, G-SHOCK are one of the most well-respected brands in all of Japan. Created in 1983 by Kikuo Ibe, G-SHOCK’s long hands continue to reach into new and increasingly specialised fields. Across the sand, sky and stars, the Japanese label’s tough-as-nails reputation has continually solidified across 41 years. They remain unrivalled in the saltwater though, and the G-LIDE GLXS5600 is the latest timepiece to join G-SHOCK’s S-Series – a line that presents the same great technology and functions but in a smaller size.

Featuring the same wave-breaking tech as the full-size G-LIDE but designed for smaller wrists, the GLXS5600 is well-equipped for any rugged coastlines across Hawaii and beyond. More compact than ever before, the shock-resistant timepiece features 20-bar water resistance, tide graphs and moon data. The bezel and band are also made with bio-based resins that are produced using renewable organic resources, ensuring we’re protecting our oceans across the globe. It’s also equipped with G-SHOCK’s patented LED Super Illuminator, so you can still track the time after the sun has dipped behind the horizon. Not only is it ready for all kinds of water sports (and fishing!), but it’s also a rock-steady companion for pro surfers. ‘When I go for a surf, the G-SHOCK GLXS5600 is the watch to go!’ says Johnson. ‘It’s perfect; it has all the necessities I need when surfing. Especially with the tide graph, so when I surf I know what the tide is doing without my phone. There’s also a timer which is perfect for me when competing. It fits great too, not too big, not too small on the wrist.’ 

Coming in two fresh of surf-inspired colourways, the GLXS5600 is once again raising the bar for the G-LIDE line. Imbued with idyllic, natural coastline hues and pale matte textures, the lightweight timepiece is no doubt one of the most comfortable watches in G-SHOCK’s vast underwater arsenal.

Perfect for wave riding, marine sports and long days lazing on the sand, this is certainly one you want to reel in. Ready to test the waters? 

PSA: ECCO just threw one of the slickest parties of 2023 to celebrate the new collection designed by Natacha Ramsay-Levi. Located in a surreal venue hidden behind Victorian shopfronts, the event included blasts of flavour by Danish tastemaker Bille Brahe and live beats by Jorja Smith. A brand on a remarkable run in 2023, ECCO were of course also serving up plenty of heat on the footwear front. All designed by Parisian wunderkind Natacha Ramsay-Levi, the collection of 15 styles included a fresh take on the legendary Chelsea Boot and the BIOM C-Trail – the latter of which is a lightweight, GORPcore original ready to blaze its own path. Strap in as we take a closer look at ECCO’s latest footwear innovations and recap a wild night in Spitalfields.

The space itself was bewildering to behold. Artists Philip and Charlotte Colbert enlisted the design expertise of Buchanan Studio earlier this year to turn their Victorian English country house into an oozing, pop-art infused gallery that expands 6,000 square feet. Part private home, part gallery, the five-story artwork is filled with four main symbols that are close to the hearts of the Colberts: The Lobster, Uterus, the Cactus, and the Eye. Lobster claws protrude from every space imaginable – some are Medusa-like and decapitated, while others roam chess sets, tables, book shelves or telephones. It was the perfect setting for the celebration of an innovative and forward-thinking collection.

With everyone's appetites whet from the tripped-out crustaceans, it was time for Danish chef Bille Brahe to do his thing. Overhauling the Danish culinary scene with his laid-back attitude and background in music, Brahe is the brains behind a trio of Copenhagen stalwarts. Known as much for their food as the fashion (Londoners swear that Apollo Bar’s avo toast is the best on the planet), Brahe’s restaurants have long served as sartorial outposts for Copenhagen’s cool kids.

Adding to the line-up of talent in the house was Jorja Smith, who laid out new tracks from her EP, Falling or Flying, in the vast basement exhibition space down below. Stunning the audience with her ethereal pipes, the intimate set was also replete with fan-favourites from the archive, including the track that shot her to fame in 2018, ‘Blue Lights’.

For ECCO, it was the product that was doing all the talking. Natacha Ramsay-Levi was Ghesquière's right hand at Balenciaga for more than a decade, and she has now taken her design skills over to ECCO to create footwear for modern women on the move. The 15-piece collection was planted throughout the venue, mixing in seamlessly with the style of the Colbert's space.

‘There is a quiet confidence to ECCO which I love,’ says Ramsay-Levi. ‘They know who they are, what they do, and control how they do it. And because they have this trust and awareness and knowledge, they can take risks. There is something very special, super authentic, super true about ECCO, I’m very impressed by the way everything is done – from technical innovations to the culture.’

One of the footwear highlights was no doubt the BIOM C-Trail, a seamless combination of elevated high fashion with streetwear attributes that will no doubt find numerous homes in the boroughs of East London. Fused with full-grain ECCO leathers (made in their own tanneries), GORPcore and bold colourways, the silhouette also features all the latest tech from the lab, including ECCO FLUIDFORM and BIOM Natural motion.

The ECCO Grainer boot, an experimental take on the iconic Chelsea Boot, was also getting plenty of attention. Another bolt of inspiration from Ramsay-Levi, the Grainer incorporates the premium look and feel of a Chelsea boot, albeit set on more colourful, rubber-lugged outsoles.

It goes without saying that we can’t wait to clamp our claws into this collection. Recently celebrating their 60th birthday, ECCO are looking more refreshed and recharged than ever.

Shop the latest collection by Natacha Ramsay-Levi x ECCO right here.

Terrace styles are once again running riot in the sneaker industry in 2023. Reared in the rain-battered stadiums of England, the nostalgia runs deep for PUMA, having built a vast archive of football Hall of Famers. With terracewear experiencing a grandstand comeback among a new generation of sneakerheads, the Palermo is ready to captain the Big Cat’s lineup, with the legendary model now reintroduced in both new and OG uniforms.

Fresh Loot in Liverpool

Football fans in England during the 1970s and 1980s were a truly diehard breed. Devoutly following their clubs across Europe like a religious procession, supporters of clubs such as Liverpool FC packed stadium terraces in search of the holy grail: the European Cup.

But it wasn’t just in raucous stadiums that fans forged allegiances. Throughout Europe, football fanatics raided local stores in the hunt for rare sneakers and exotic sportswear, in what became an endless cycle of sartorial one-upmanship. These ‘casuals’, as they came to be known, were tracking down elusive models long before the term ‘sneakerhead’ entered our lexicon. For casuals, it wasn’t merely enough to put the ball in the back of the net more times than the opponent, supporters also had to outpace rival clubs by scoring style points in the stands.

‘It was all about the shoes English fans couldn’t get in the UK,’ says Jan Kessel, senior product line manager at PUMA sportstyle. ‘Fans wore them in their home stadiums, so everyone else knew they were travelling abroad with their clubs on away trips.’

The Striking Sicilian

Of course, the brand logos had become inextricably tied to the perpetual peacocking in the stands. The bigger, the better. And like any good Sicilian, the Palermo model didn’t arrive with subtlety. Originally part of a special series of sneakers created by PUMA that paid homage to some of Europe’s most famous capital cities including London and Oslo, the Palermo still evokes a deep sense of football nostalgia.

Emblazoned with head-turning ‘Palermo’ branding on the sidewalls, the model left no illusions as to where your allegiances lay. The rarer the shoe, the more coveted among your peers, and the Palermo was worn like a badge of honour for the lucky few who managed to hunt down the model.

The Palermo is now primed for a rip-roaring comeback, but resurrecting the archival champion was not without its challenges.

‘The fact that we didn’t have an OG reference sample on hand for the upper was really challenging,’ says Kessel. ‘We mostly had to rebuild it based on pictures.’ Luckily, when it came to recrafting the midsole, an OG German Army Trainer – which bears similar tooling to the Palermo – was on-hand to guide the design team.

Despite this, PUMA were able to faithfully reproduce a model long considered a legend of their football catalogue. Replete with all the design blueprints that made the shoe a hit in stadium terraces during the 1980s, the model is manufactured with throwback T-toe construction and gum soles. No doubt capitalising on the trimmed down, minimalist sneaker aesthetics running laps around the zeitgeist in 2023, the Palermo utilises a mixture of crisp leather and suede that helped define its terrace teammates.

And its power wasn’t only in its vintage characteristics, but also in its unique storytelling opportunities. Last year, PUMA teamed up with UK boutique size? for a The Godfather-themed collection including ‘The Wedding’, ‘The Bar’, and ‘The Restaurant’. Revisiting iconic scenes and locations throughout Francis Ford Coppola’s 1972 opus, the collaboration featured memorable quotes, including the classic line, ‘Leave the gun. Take the cannoli.’

The Terrace Revival in 2023

PUMA are continuing to welcome more diverse members to the Palermo family. With the 1980s terrace revival hitting a fever pitch, a whole new playing field of possibilities is opening up for women and fashion-savvy sneakerheads. Just recently, pop royalty Dua Lipa and model Emily Ratajkowski were both snapped wearing the silhouette.

A far cry from the male-dominated hooliganism that once pervaded football styles, terracewear has broadened its aperture to include more progressive values and aesthetics, opening up its membership to those not necessarily stuck to the stadium seats every weekend. For the new generation of sneakerheads, the football fashion of the 1970s and 80s is being reimagined.

‘Back then, people were attached to the superstar players PUMA had on their roster, like Pelé and Diego Maradona,’ says Helmut Fischer, head of PUMA archive. ‘Fans idolised them, so they bought their shoes – the Pele Brazil and Maradona Sport. These days, it’s more about the individual silhouette and how it fits.’

Indeed, the styling canvas for the Palermo is boundless. Like a star utility on the field, the model can play any position. From nostalgia-laden denim and tracksuit ‘fits that herald 1980s casual styles, to more modern wardrobes that playfully reinterpret the silhouette (think plaid skirts, jorts and knee-high socks – even lace!), Gen Z are relentlessly curating looks on TikTok. A simple search of the blokecore hashtag, a movement largely led by women, will no doubt serve as a moodboard for numerous Palermo styling options.

‘It’s funny. I remember a time when sneakers were strictly worn on Sundays or for sports,’ says Fischer. ‘Fashion always moves in cycles. Now people are finding new ways to style the sneakers they saw their parents wearing.’

Thankfully, there’s more than enough Palermos to experiment with. Arriving in its indelible blue and white colour palette alongside a duo of zesty iterations inspired by fruit vendors (known locally as fruttivendolo) – with a slew of colourways to roll out later in the year – the juice was certainly worth the squeeze when it came to reviving the iconic Palermo.

The Hunt Is On

The T-toe Palermo is kicking goals in 2023, and it does so with the backing of a stacked lineup of archival models that were equally embraced by the casuals of the 70s and 80s.

PUMA’s capital city-spruiking series emboldened links to specific locales, from the Roma to London and Palermo, and the Big Cat’s football stampede was bearing its cosmopolitan claws to rival football fans in the stands, stamping their itineraries to their sneakers like a passport.

Take for instance, the Oslo City. Originally intended for indoor sports like handball and volleyball, the 1968 model soon found itself in football terraces. The casual leather design with clean suede overlays is a perfect bookend to tracksuits and denim jeans, and because the shoe was built to sustain the sharp movements and heavy friction of handball players, the model transitioned well to outdoor-wear.

‘Handball was a really big deal in Germany,’ says Fischer. ‘Throughout the late 70s, mid-80s, we were working really closely with the national team.’

Several other classic silhouettes from the Herzogenaurach archives also found a second life throughout England’s football terraces. The Super Team was also originally designed for the German national handball team in 1982, while the Army Trainer appeared on the feet of German armed forces in the 1970s. The Delphin, emblazoned by its OG canary yellow and navy blue colourways, were hard to miss.

Football fans were also gravitating towards tennis silhouettes thanks to Argentinian tennis player Guillermo Vilas. While he was grinding opponents down with his herculean backhand, the GV gave football fanatics whiplash in train stations and terraces thanks to its chunky PU sole units – emblematic of other terrace classics like the Argentina and California.

In other words, PUMA’s football catalogue was bursting at the seams. And with terrace style purring again in modern sneaker culture, it was only fitting that the Big Cat would rise to strike for goal.

The 2023 Palermo is sure to revive the model for fans both new and existing, with the new colours adding zest to an old favourite. The only thing left to do now? Put the ball into the back of the net.

Danish label hummel are well and truly buzzing right now. Originally taking flight from Northern Germany almost a century ago, hummel have cultivated deep roots in European sportswear, sponsoring the likes of Real Madrid, Aston Villa, and even the Danish national team. Now, the hummel HIVE, a huge nest of artists and designers, are bringing in some of the sweetest collaborations in the game, linking up with fellow Scandinavian designer Astrid Andersen for the ultra-fly, retro-minimalist REACH LX 6000.

Legend has it, bees were never really supposed to fly. The combination of their tiny wings and fat, protuberant body makes them one of Mother Nature’s more alluring paradoxes. Named after the German word for ‘bumblebee’, hummel frequently reference the story of the bumblebee in their founding narrative.

It’s a story of resilience and overcoming the odds. It is, of course, the story of the underdog. It begins on a drizzly afternoon in 1923, when Albert Messmer stood watching a local football match in his hometown of Eppendorf, Hamburg. On the muddy, uneven pitch, the players kept losing their footing and falling to the ground. Messmer, a shoemaker by trade, returned to his workshop and stayed up all night to craft what would become one of the world’s very first football cleats. Together with his brother, Michael Ludwig Messmer, Albert founded ‘Messmer & Co.’, later known as hummel.

hummel would remain in Hamburg up until 1956, when Danish visionary Bernhard Weckenbrock brought the label to Kevelaer in the venerated lands of North Rhine-Westphalia. Weckenbrock established a clear flight path and identity for the hummel brand, famously introducing the double-chevron logo (conveying the forward-thinking motif) and now-iconic bumblebee logo.

Known for being one of the largest Catholic pilgrim locations on earth, the hummel brand would flower in Kevelaer’s sacred lands.

Propagating their long-established football roots, hummel signed their first sponsorship deal with Duisburg in 1968, a team that was playing in the 2nd German Bundesliga. As part of the deal, every player was reportedly given 50 Deutsche Marks in an envelope for wearing hummel each match.

One year later, hummel introduced their first sportswear collection. It was a hit – particularly in the German market. The bumblebee was, literally and figuratively, getting bigger.

In the late 1960s, hummel introduced a rounder version of their logo. Luckily, the beefed up insignia had no problems taking flight – this time across the globe!

hummel shifted to Denmark in the 1980s and, over the next two decades, the label inked lucrative contracts with Real Madrid (including its superstar striker Emilio ‘El Buitre’ Butragueño), Tottenham Hotspur, Aston Villa, and even the Danish national team, galvanising huge global support for the brand. Eye-catching moments included the Olympic Games in Los Angeles in 1984 when the Danish national handball team were affectionately dubbed ‘The Candy Boys’ thanks to their technicoloured hummel kits. In 1992, the Danish football team finally lifted the European Cup, defeating Germany in the final, and delivering a watershed moment for the hummel brand.

In more recent times, the hummel buzz has continued into the 21st century, an era seemingly defined by collaborations. Adapting to that climate, in 2015 hummel linked up with Japanese sneaker boutique atmos and fellow Tokyo-based designer Mila Owen for the vintage Marathona – straight from hummel’s 1980s sneaker vault. The following year, hummel revisited the Marathona with sneaker royalty Overkill.

It became a big year for the brand, with the Scandinavian bees finally coming together to launch hummel HIVE in Aarhus. Derived from the word ‘beehive’, the hummel HIVE has built a huge nest of multidisciplinary artists and designers to extract nearly 100 years of honey.

Now, the HIVE are calling in Astrid Andersen’s eponymous label for one of hummel’s sweetest collaborations yet: the REACH LX 6000.

Unveiled during London Fashion Week Fall/Winter 2020, the Astrid Andersen x REACH LX 6000 illuminates hummel’s century of experience in sportswear with an ultra-fresh high-fashion finesse.

‘We’re really in the process of rediscovering ourselves as a brand’, says Marshall Hook, Head of hummel Design. ‘The Astrid Andersen collaboration is a really interesting fusion of minimalism, athleticism, performance, and some very quirky design elements.’

Collaborating with everyone from A$AP Ferg to M.I.A., Andersen cut her teeth at the Royal College of Art in London, before carving her own path in the fashion circuit with audacious combinations of luxury materials and sportswear.

A fellow student of Scandinavian minimalism, Andersen was the perfect candidate to articulate hummel’s enduring legacy, and establish a new flight path for the HIVE.

‘As a Danish brand, it’s really nice to have authentic stories from a Scandinavian point of view,’ says Hook. ‘It’s sometimes easier to look at bigger markets for inspiration. But it was really nice to find a partnership that was fashion-forward, and still a uniquely Scandinavian story.’

Originally designed for Spanish handball star Alex Dujshebaev, the Indoor 6000 was the world’s most advanced handball shoe. Retaining its vintage DNA, hummel’s updated silhouette includes the all new REACH cushioning technology, providing high-end impact protection and reactive foam compound. Built with suede, leather, and a semi-translucent mesh base, the REACH LX 6000 provides further depth with signature chevron mid-panel branding, and OrthoLite inserts to provide an extra level of comfort.

The debut colourway, inspired by hummel’s archive from the 1980s and 1990s, is galvanised by black midsoles and a burst of radiant orange citrus on the heel.

‘It’s really her own universe interpreted on our silhouette,’ says Martin Ahn, Product Manager of Footwear. ‘Astrid Andersen’s REACH LX 6000 is totally different from the rest of the sneakers we’re putting out. It really stands on its own’.

A stinging mashup of minimalism, luxury and athleticism, the Astrid Andersen REACH LX 6000 is a tour de force from hummel HIVE, and already looks like one of the tastiest silhouettes of 2020. The honey never tasted so sweet.

From their humble origins as a sock firm in Northern Italy to the runways of Florence, Kappa have become one of the most malleable brands in contemporary sportswear.

Bolstered by the provocative advertisements of the 1970s, Olympic success in the 1980s, and lucrative football partnerships across Europe, Kappa quickly transcended any one definition, the head-turning ‘Omini’ logo adopted by hip hop visionaries like Frank Ocean and the trailblazing Russian designer Gosha Rubchinskiy.

In celebration of Kappa’s latest SS19 collection, Sneaker Freaker took a look back at the moments that defined the extraordinarily versatile and unflinchingly iconoclastic label hailing from Piedmont, Italy.

It’s one of the most recognisable logos on earth. A man and woman sit naked, back to back, the outline of both figures gracing everything from Damon Albarn’s tongue-in-cheek tracksuits during the ‘Battle of Britpop’ to Ronaldo’s FC Barcelona jersey.

Conceived in 1969, it was by mere happenstance that the original design took shape. Created during a photoshoot for a bathing suit advertisement, the backlight created a unique silhouette that Kappa quickly adopted as their official logo. Sparked by some provocative advertisements throughout the next decade (Kappasutra, anyone?), the Kappa brand announced itself as one of the world’s foremost agent-provocateurs alongside its subsidiary, Jesus Jeans.

But Kappa’s genealogical roots extend far deeper than the Omini logo. In fact, the Kappa brand was first founded as a sock company in Piedmont – translated literally as ‘the foot of the mountains’.

Following the donation of a weaving machine, Abramo Vital began producing socks under the Maglificio Calzificio Torinese (MCT) banner, before branching out into underwear. In 1959, production hit a roadblock under the company’s Aquila label, and MCT began tagging their pieces with a bold ‘K’ – a nod to the German ‘Kontroll’ – to guarantee the quality of its products. The simple tag spiked a boom in sales, and two years later, ‘Kappa’ (the Greek letter for ‘K’) was born.

Kappa’s rise to cultural ubiquity began on the football field. Convinced of their economic viability, Kappa were the first brand in Italy to sponsor a football team. Beginning with the local Turin club Juventus in the 1970s, Kappa would later kit out the likes of Manchester City, Barcelona, Roma and Tottenham Hotspur during the 1980s and 1990s, exposing the brand to Europe's feverish football fans, and the so-called ‘casuals’ with a penchant for high-quality Italian sportswear.

Soon, Kappa was embraced from a cross section of die-hard football fans and streetwear aficionados alike, with fans of English clubs like Liverpool and Manchester United spilling across Europe in search of the latest quality Italian sportswear.

The 1990s proved particularly lucrative for Kappa, with Juventus winning their third Champions League final, Barcelona FC winning their fourth European Cup, and 'The Phenomenon' Ronaldo picking up the top scorer in La Liga and Ballon d'Or – all while wearing the Omini!

In 1984, under the tutelage of Dr. Kuznetz from NASA, Kappa stepped into the most competitive arena of all: the Olympic Games.

Taking aesthetic and technological cues from Russian astronauts, Kuznetz used iridescent silver stylings to reflect light and keep the United States’ athletes from overheating. The partnership between Kappa and the US track and field team eventually spanned 10 years, with legendary athletes like Edwin Moses, Carl Lewis, and Florence Griffith Joyner all stepping up to the podium in Kappa.

But it’s not just the Olympic Games that caught the eye of Kappa. The Italian arbiters of style have also sponsored rugby teams, Fijian national teams, the famous New York Marathon, and even a music festival in Turin!

Empowered by streetwear’s current preoccupation with revivalist fashion, Kappa are perfectly primed to revisit some of the iconic pieces worn throughout the brand’s storied history.

In 2017, breakout fashion designer Gosha Rubchinskiy linked up with Kappa for a 1990s-laden capsule, while in February 2019, Kappa Kontroll resurrected the beloved ‘K’ as a nostalgic nod to the brand’s enduring roots.

Yes, the humble sock company that sat ‘at the foot of the mountains’ in Northern Italy continues to successfully scale the intersection between sportswear and streetwear, the label’s nostalgic SS19 catalogue once again showing that the Omini’s history is, like the foothills of Piedmont, impossible to ignore.

The adidas Forum is a hardwood classic that has been hitting jumpers and craning necks since all the way back in 1984.

To celebrate the Forum and its widespread return this year, we've linked up with Sydney's number one miniature illustrator Eric Ng to capture the basketball sneaker in all its detail.

Premiering in 1984, the Forum revolutionised on-court performance models and coincidentally become the first basketball sneaker to break the three-digit price tag. But it wasn’t just ball players that fell in love with the Forum – the performance-oriented silhouette quickly transcended the hardwood to become a cultural lynchpin.

Lovingly laced by visionaries like the Beastie Boys, Keith Haring and Marky Mark, the Forum helped shape the nascent streetwear phenomenon sweeping the globe in the 1990s. The luxurious DNA and indelible throwback hook-and-loop strap binding together sprawling cultural narratives.

Transforming the New York subway into his own personal canvas in the 1980s, legendary street artist and social activist Keith Haring changed the art world forever with his laser-sharp, kinetic visual language raising awareness for AIDS, and bolstering other politically-charged movements across the globe.

A crucial ingredient to the explosion of radical art in the 1980s, Haring was almost always armed with chalk, paint, and Three Stripes, with models like the Forum providing him with ample durability for NYC bombing expeditions. Often splattered in paint, the Forum stepped off the NBA’s hardwood to become a favourite for artists like Haring, the performance-oriented silhouette adjusting nicely to the rigorous lifestyle of graffiti artists.

"More adidas sneakers than a plumber’s got pliers". So echoed the immortal lyrics of "Shadrach", the 13th track from the Beastie Boys’ monstrous sampling masterpiece – Paul’s Boutique. Debuting in 1989, the LP sent sonic and sartorial shockwaves throughout New York City, the eclectic LP matched by the Beastie Boys’ eye-watering wardrobe.

Throughout the next decade, Ad-Rock, Mike D, and MCA stepped out in varsity jackets, boiler suits, neon-coloured tracksuits, and gaudy accessories, but it was sneakers like the adidas Forum that forever besotted the tireless trio.

Transitioning from their punk rock origins to rap, the Beastie Boys became streetwear soothsayers for future generations. Seven platinum albums and over 20 million records sold worldwide – there’ll only ever be one pair of sneakers for the Beastie Boys.

One of the rare industry unicorns successfully transitioning from a career in hip hop to acting, the multi-hyphenate Mark Wahlberg originally founded Marky Mark and the Funky Bunch in 1991.

Owning the airwaves with his debut album Music for the People, and hit single ‘Good Vibrations’, wayward rapper Marky Mark helped define streetwear style in the early '90s. Wide-leg denim jeans (shirt optional), basketball caps, OTT accessories and adidas Forums framed much of his earlier wardrobe.

The 49 years old Oscar-nominated actor, model, hip hop superstar, and burger baron still remains stylistically committed to the Golden Age of hip hop. After all, the self-proclaimed sneakerhead’s collection was recently valued at over $1 million. Wahlberg also hasn’t strayed too far from the steamy, X-rated music videos from the Funky Bunch era, the 49-year-old actor still rising at 2.30am (yes, you read that correctly) to start his exercise regime.