The New Balance 991 has always had a stellar international reputation. Known for its high-quality craftsmanship, comfort, and whiz-bang running technology, the 991 was the first 99x model born inside New Balance’s iconic Flimby factory, northwest o
  atmos   Originally beginning as a tiny IYKYK retail store in the winding backstreets of Ura-Harajuku in Tokyo, atmos has become a global powerhouse. Founded by Hommyo Hidefumi, the style soothsayer previously worked at a textile trading company whe
  Casestudy   K-Style has become one of the most significant sartorial exports in recent years. Handed a megaphone thanks to a booming entertainment industry, Seoul has transformed into a sneaker megalopolis. Located in the upscale Gangnam District,
  Social Status   Part of The Whitaker Group’s empire, Social Status are known for delivering an elevated retail experience, packed with premium brands. Originally hailing from Charlotte, NC, where they opened their doors in 2005, Social Status now h
  Starcow   Located in the Les Halles district, known as the ‘Belly of Paris,’ Starcow has been feeding Parisians skate and hip hop culture since the early 2000s. Evolving from cult favourite Justcow store in the 95th district, the team embarked on a
  Up There   Our neighbours over at Up There have been on a strong run of late. Linking up with New Balance for the recent two-part instalment of the 2002R ‘Backyard Legends’, the folks at the Melbourne boutique are adding plenty of gas to our sneake
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