Chi Modu is responsible for some of the most enduring sneaker imagery from hip hop’s Golden Age. From Eazy-E flashing his adidas Campus atop his lowrider in Compton to Snoop Dogg lacing the Cortez in South Central LA, Chi Modu was out shooting joi
You grew up in New Jersey back in the 1980s. What were you wearing back in those days? I mean, New Jersey and New York, they’re really side by side. So by 12 or 13, I was riding my bike across the street to Manhattan. Everything blends in because
What’s your view on the super luxury sector these days? Do you vibe on any of the sneakers? The Louis Vuitton and all that? No, I’m not feeling that. I’m actually an athlete. I played soccer in college, so my sneakers actually still have to be sne
Do you think sneakers still have those cultural affiliations? Footwear was more anti-establishment back then. That’s how it began. But the way it’s going, sneakers are becoming almost establishment footwear, which I think is not necessarily to the
Do you get sent a lot sneakers? It’s funny. In my career, I never really got sent a lot of products. I just buy the shoes that I like. If I like it, I buy it. So I’m not really biased. I don’t really owe anybody anything. I mean, I get a lot of th
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