It’s been a sole-crushing few years for the Beaverton crew. Facing stiff competition from rival sportswear giants and big-bark underdogs like  On  and  HOKA ,  Nike’s  dominance began to waver. Under the guidance of tech-evangelist John Donahoe, who
  Repairing Relationships with Retailers   Everyone knows retail partners are ground zero for cultural influence. Under Donahoe’s reign, Nike made an aggressive pivot towards a direct-to-consumer (DTC) strategy, prioritising its own stores and online
  Getting Back in the Innovation Race: Or, Make Some Cool Shit   While Nike’s competitors have happily bankrolled footwear innovation, Nike’s R&D department has stalled dramatically. With a one-eyed focus on scaling digital platforms and building
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